Sonic Alchemist, a Lithuanian sound design platform, emerged victorious in the European competition at this year’s San Sebastian’s Zinemaldia & Technology Startup Challenge. Their innovative use of computer vision to synchronize and adapt sound effects for film, creating editable multitrack sketches, impressed the judges and secured them a purse of €10,000 ($11,168).
In addition to Sonic Alchemist, Spanish voice dubbing software Dubme also shone brightly, winning the domestic competition at the event. Dubme, presented by company executive ElÃas Moreno, a former YouTube executive for Southern Europe, aims to eliminate language barriers in professional audiovisual content using artificial intelligence and human professionals.
The competition also recognized Danish company Kaspar K1, whose editing program allows filmmakers to search through vast amounts of footage using text prompts. Their innovative approach earned them a special mention entrepreneur prize of €3,000 ($3,350).
The San Sebastian Film Festival’s Zinemaldia & Technology Startup Challenge has been a platform for showcasing cutting-edge technologies in the audiovisual industry since its inception in 2019. The event has become a hub for discussions on artificial intelligence, with many pitches and discussions revolving around the ethical and legal implications of AI in the industry.
One notable trend in this year’s competition was the rise of independent content creators as a commercial force in the screen industries. Several pitches focused on B2C business plans for solo digital-first content creators, such as YouTubers, influencers, and independent animators, highlighting the evolving landscape of media consumption.
Other European pitches at the event included Filmanize, a U.K.-based company streamlining the movie-making process for filmmakers, and Phont, a German-developed software enhancing subtitle display using AI technology. Thol, a sound design suite for content creators and companies, also showcased its ability to create synchronized sound effects for on-screen action.
The winners of this year’s competition not only received cash prizes but are also conditionally eligible for free access to an incubation space at one of the Business Innovation Centers belonging to the Basque Technology Park Network. Additionally, they are now qualified for possible funding of up to €500,000 ($559,000) to further develop their projects through subsidies managed by the Basque BIC Network and supported by the Basque Government Department of Economic Development, Sustainability, and Environment.
Overall, the San Sebastian’s Zinemaldia & Technology Startup Challenge continues to be a platform for innovative technologies and ideas shaping the future of the audiovisual industry. The event’s focus on AI, independent content creators, and cutting-edge solutions underscores the dynamic nature of the industry and the potential for groundbreaking advancements in the years to come.
