TikTok Merges Core Product and Trust & Safety Teams Amid Uncertain Future
As the future of TikTok in the U.S. remains uncertain, the company is making strategic changes by merging its Core Product and Trust & Safety teams into a single organization. This move was detailed in an internal memo sent to staff by TikTok CEO Shou Chew and confirmed by the company.
According to Chew, the consolidation of these teams will allow TikTok to better utilize its technical capabilities to achieve both business objectives and safety goals. This integration is expected to accelerate the development of advanced safety technology for the platform.
One significant change resulting from this reorganization is the appointment of Adam Presser, TikTok’s head of Operations and Trust & Safety, as the General Manager of TikTok USDS. This entity is dedicated to safeguarding U.S. national security interests and plays a crucial role in TikTok’s operations in the country.
Meanwhile, Andy Bonillo, the current General Manager of TikTok USDS, will transition to a new role as Senior Advisor, reporting directly to Presser. Additionally, Sandeep Grover will take on the role of head of Global Trust & Safety within the organization.
Another key appointment is Jenny Zi, who will lead TikTok LIVE, a significant feature of the platform that has seen substantial growth in recent years.
These organizational changes come at a critical time as President Trump has extended the deadline for TikTok’s shutdown for the third time, with the current deadline set for September 17. The ongoing uncertainty surrounding TikTok’s operations in the U.S. has added pressure on the company to make strategic decisions to secure its future.
U.S. Commerce Secretary Howard Lutnick recently stated that TikTok may cease operations in the country if China does not approve a deal for the sale of the app. The requirement for the U.S. to control the app’s algorithm as part of the sale adds another layer of complexity to the situation.
In response to these challenges, TikTok is focusing on strengthening its USDS team to navigate the evolving regulatory landscape and ensure compliance with national security requirements.
TikTok CEO Chew expressed confidence in the reorganization, stating that it positions the company for success in the face of upcoming opportunities and challenges. The creation of a new Platform Responsibility team, led by Adam Wang, underscores TikTok’s commitment to enhancing trust and safety measures on its platform.
