Soshi Otsuki has been making waves with his past three collections, thanks to his exceptional lookbooks that have gone viral. The designer’s ability to bring his vision to life is truly remarkable. In recent seasons, Otsuki has been channeling Japan’s Bubble Era, a time of extravagance and opulence. His latest collection is a true testament to his talent, with beautifully draped, oversized tailoring that exudes a sense of luxury and sophistication.

Otsuki’s experience as a finalist in the LVMH Prize has had a significant impact on his latest collection. Being part of a prestigious group of designers made him more aware of the importance of presentation. This time around, he focused on enhancing the appeal of his garments on the rack, not just on the runway. By paying attention to the smallest details, Otsuki was able to elevate his collection to new heights.

One example of his attention to detail is the addition of extra fabric in the inside placket of a shirt, creating the illusion of a tucked-in necktie. This thoughtful touch adds versatility to the garment, allowing the wearer to customize their look. Otsuki also incorporated deadstock kimono silk and 1980s cotton-washi fabric into his designs, adding a touch of nostalgia and glamour to his collection.

As the announcement of the LVMH Prize draws near, Otsuki is feeling the pressure to succeed. With a substantial endowment at stake, winning the prize would be a game-changer for his brand. Despite the competition, Otsuki remains determined to come out on top, showcasing his unwavering drive and ambition.