3thix Partners with Avalanche to Launch Decentralized Ad-Tech Layer
Web3 finance company 3thix has announced a new partnership with Avalanche to introduce a cutting-edge ad-tech layer. This innovative solution will provide advertisers with decentralized access to consumer behavioral data while prioritizing user privacy and data protection. The collaboration comes on the heels of 3thix’s successful $8.5 million fundraising round led by Xsolla earlier this year, aimed at optimizing monetization strategies for web3 games.
Decentralized Identity for Advertisers
3thix’s blockchain-based solution will offer advertisers a decentralized Identity for Advertisers (IDFA), enabling more targeted advertising without compromising users’ privacy safeguards, such as those provided by Apple’s protections. The company emphasizes an ethical approach to game monetization and in-game transactions, ensuring that users receive relevant ads while upholding privacy regulations.
Powered by Avalanche’s Layer 1 Blockchain
The ad-tech solution will be built on Avalanche’s Layer 1 blockchain, known for its transaction finality and privacy features. Andrew Cooper, Avalanche’s head of games, expressed enthusiasm for the partnership, stating, “3thix’s decentralized ecosystem is set to revolutionize in-game transactions through blockchain technology. Users will benefit from rewards, advertisers can achieve precise targeting, and developers will enhance monetization strategies, fostering sustainable value creation for all stakeholders.”
Leading the Future of Partnerships
Timothy Tello, CEO of 3thix, highlighted the advanced capabilities of the unified platform in conjunction with Avalanche’s smart contract technologies. He emphasized the partnership’s role in establishing a blockchain-verifiable network of relationships that will shape the landscape of partnerships in the evolving digital ecosystem. Tello stated, “Through this collaboration, we are paving the way for a new era of transparent and efficient partnerships.”
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