A bad experience with an accounting firm spurred this founder to start Aiwyn

Accounting Firms Struggle with Tech Adoption, Aiwyn Aims to Bridge the Gap

Recent surveys show that accounting firms are facing challenges in adopting high-tech solutions. According to a survey by Rightsworks, 88% of firms believe that technology has positively impacted their efficiency. However, 60% are still struggling with disconnected systems, inconsistent processes, and a lack of standardized workflows.

Startups like Aiwyn are stepping in to address this demand. Aiwyn, founded in 2020 and based in Charlotte, North Carolina, offers software specifically designed to streamline the revenue cycle aspect of CPA businesses. Their platform automates and reconciles payments and invoices for both CPAs and their clients.

The idea for Aiwyn came about when co-founders Pat Morell and Justin Adams experienced a frustrating encounter with a CPA firm. Adams, who had previously co-founded healthcare company Digitize.AI, received an invoice two months after selling the company and was asked to mail a check to a P.O. box in Pennsylvania. This experience prompted Adams to question why such a top-tier accounting firm would create such a cumbersome payment process.

Despite feeling burnt out after selling Digitize.AI, Adams teamed up with Morell to create Aiwyn. The company now boasts around 80 employees and generated $8 million in revenue in 2023, serving approximately 130 of the top 500 accounting firms.

According to Verified Market Research, the accounting practice management software market was valued at $1.29 billion in 2024 and is projected to reach $2.36 billion by 2031. A majority of accountants believe that firms utilizing technology are better equipped to navigate periods of high inflation and interest rates.

Aiwyn is currently working on developing a comprehensive accounting practice management platform and a tax-focused application. To support these initiatives, the company recently secured a $113 million funding round led by KKR and Bessemer Venture Partners, bringing their total raised funds to $127 million.

“Aiwyn is dedicated to helping CPA firms enhance their operations and client relationships,” Adams stated. “With this investment, we are poised to revolutionize how firms manage their operations, from customer relationship management to the general ledger, while setting new standards for client experiences.”