The Fashion Trust Arabia (FTA) Awards ceremony was a night to remember, with Sheikha Mayassa delivering a powerful speech that highlighted the resilience of the designers in the MENA region. Despite facing unprecedented challenges, the designers have continued to create and tell their stories, showcasing the strength of their community.
The event, hosted by Queen Latifah and Egyptian actor Aiman Kaissouni, took place against the backdrop of the stunning elliptical planes of the museum, bathed in a soft pink glow. A panel of esteemed judges, including Christian Louboutin, Duran Lantink, Giambattista Valli, and Rabih Kayrouz, selected the seven winners from a pool of 21 finalists.
Moroccan-born Youssef Drissi was awarded the Ready-to-Wear Award for his label Late for Work. His collection, showcased during Paris Fashion Week, featured a deconstructed take on everyday staples with a touch of thrift-shop irreverence and rebellion. His clever cut-and-paste designs garnered attention for their wit and originality.
Ziyad Al Buainain, a Saudi Arabia-born designer based in London, took home the Eveningwear Award for his innovative gowns that transformed with the pull of a zip, the release of a bow, or the unfastening of a hook. His creations exuded high glamour with a hidden twist, showcasing his creativity and technical skill.
The FTA Awards celebrated the talent and creativity of designers in the MENA region, showcasing their resilience and determination in the face of adversity. The event was a testament to the power of fashion to transcend boundaries and tell stories that resonate with audiences around the world.
