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American Focus > Blog > Lifestyle > A New Platform For Sustainable Luxury
Lifestyle

A New Platform For Sustainable Luxury

Last updated: June 13, 2025 4:37 pm
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A New Platform For Sustainable Luxury
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One of the key aspects of Nevold’s approach is transparency. Chanel is committed to sharing its learnings, processes, and best practices with other brands and organizations. By fostering an open dialogue, the platform aims to drive collective progress towards a more sustainable future for luxury fashion.

The Future of Circular Luxury

Nevold represents a bold step forward for Chanel and the fashion industry as a whole. By reimagining waste as a valuable resource, the platform is revolutionizing the way luxury goods are produced, consumed, and recycled. Through strategic partnerships, innovative materials, and a commitment to transparency, Chanel is setting a new standard for circular luxury.

As consumer demand for sustainability continues to rise, brands like Chanel are recognizing the need to adapt and evolve. Nevold is not just a platform—it’s a vision for the future of fashion, where craftsmanship, innovation, and responsibility intersect to create a more sustainable industry.

With Nevold, Chanel is leading the charge towards a more circular, conscious future for luxury fashion. By embracing collaboration, innovation, and a materials-first approach, the brand is paving the way for a more sustainable industry—one where waste is transformed into worth, and luxury is redefined for a new generation.

. From small ateliers to global fashion houses, the fashion industry is embracing sustainability like never before. Brands are recognizing the importance of reducing their environmental footprint and are actively seeking ways to achieve their sustainability goals. One such brand leading the charge is Chanel, with its innovative recycling platform, Nevold.

Nevold is not just a short-term solution for Chanel; it is a long-term commitment rooted in the brand’s legacy. Chanel’s President of Fashion, Bruno Pavlovsky, emphasizes that Nevold is a bold step towards the future, one that will take years, even decades, to fully realize. The goal is not just to meet sustainability targets overnight but to create a sustainable ecosystem that can endure for generations to come.

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Chanel’s Mission 1.5° initiative underscores the brand’s commitment to sustainability. By aiming to cut carbon emissions in half by 2030 and achieve net-zero emissions by 2040, Chanel is setting a high bar for the industry. Nevold plays a crucial role in this mission by offering new ways to reduce reliance on virgin materials, minimize energy consumption, and eliminate waste from the production process.

By redefining luxury from within, Nevold is positioning Chanel and the entire industry for a more sustainable future. It’s not just about preserving craftsmanship; it’s about ensuring that craftsmanship can thrive in a world that values sustainability above all else.

As other brands look to fast-track their sustainability goals, they can tap into this ecosystem created by Chanel and other industry leaders. By leveraging existing platforms and initiatives, brands can accelerate their progress towards a more sustainable future without having to start from scratch. The fashion industry as a whole is moving towards a more sustainable future, and brands that embrace this shift will be well-positioned to lead the way in the years to come.

In conclusion, from small ateliers to global fashion houses, sustainability is becoming a top priority for brands across the industry. Chanel’s Nevold platform is just one example of how brands can take bold steps towards a more sustainable future. By working together and leveraging existing initiatives, brands can fast-track their sustainability goals and create a more sustainable fashion ecosystem for generations to come.

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