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American Focus > Blog > Tech and Science > A new test for AI labs: Are you even trying to make money?
Tech and Science

A new test for AI labs: Are you even trying to make money?

Last updated: January 24, 2026 9:10 am
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A new test for AI labs: Are you even trying to make money?
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AI Companies: Navigating the Ambition Scale

In the world of AI companies, there is a new trend emerging. Veteran industry experts are stepping out on their own, while renowned researchers are exploring commercial opportunities. This shift has created a landscape where some labs aim to become giants like OpenAI, while others focus on innovative research without the pressure of commercialization.

The challenge now lies in distinguishing which companies are truly focused on making money. To simplify this, a sliding scale has been proposed to gauge the ambition of AI companies developing their foundation models. This five-level scale measures the intent to generate wealth rather than the actual financial success.

  • Level 5: Companies already making millions daily.
  • Level 4: Companies with a detailed plan to become the wealthiest.
  • Level 3: Companies with promising product ideas in the pipeline.
  • Level 2: Companies with a conceptual plan in place.
  • Level 1: Companies focused on self-fulfillment rather than monetary gain.

While established names like OpenAI and Anthropic reside comfortably at Level 5, newer labs present a more intriguing mix of ambitions. The freedom to choose a level of ambition is a luxury in the current AI investment landscape, where even research-focused projects attract funding.

The real challenge arises when determining where a company falls on the ambition scale, leading to industry uncertainties and controversies. The recent evolution of companies like OpenAI from non-profit to profit-driven entities exemplifies this ambiguity.

Assessing AI Labs on the Ambition Scale

Humans&

The enigmatic Humans& has garnered attention for its innovative AI models emphasizing communication and coordination tools. While the team hints at developing monetizable products, specifics remain elusive. With a focus on redefining workplace software, they seem to align with Level 3 ambitions.

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Thinking Machines Lab

Once perceived as a Level 4 contender, Thinking Machines Lab faced internal turmoil with key departures questioning the company’s direction. This uncertainty raises doubts about their original ambitious roadmap, possibly placing them at a lower level on the scale.

World Labs

Led by renowned AI researcher Fei-Fei Li, World Labs initially appeared to operate at Level 2 due to a lack of commercial focus. However, recent developments showcasing successful world-modeling products hint at a potential leap to Level 4 or even 5 in the near future.

Safe Superintelligence (SSI)

Founded by Ilya Sutskever, SSI started as a Level 1 project insulated from commercial pressures. Despite its scientific focus and lack of tangible products, the company’s immense funding hints at the potential for a rapid shift up the ambition scale based on research outcomes.

As the AI industry continues to evolve, navigating the ambition scale is crucial for understanding the goals and trajectories of emerging companies. The dynamic nature of these labs makes it essential to monitor their progress and adapt to potential shifts in ambition levels.

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