Photographer Ramona Jingru Wang and stylist Momoè Sadamatsu embarked on a unique project that redefined the traditional fashion “go-see” process. Over a period of two years, they collaborated closely with a diverse group of models and creatives, focusing on developing intimate portraits and first-person writing through slow, conversational sessions.
The aim was to move away from the historical associations of the “go-see” with casting power, judgment, and the male gaze. Instead, Jingru Wang’s gaze transformed the experience into a moment of exploration and self-expression, where individuals could be seen and heard in a nurturing and process-driven environment.
The culmination of their work is a stunning 100-plus-page spiral-bound book titled GO SEE*, which was released with Friend Editions on November 22nd, 2025. The book features portraits of a diverse range of people, many from Asian diasporic communities, accompanied by their own first-person writing. This approach allowed for a deeper connection and understanding of each individual’s story and identity.
In a fashion industry that often operates at breakneck speed, Jingru Wang and Sadamatsu’s project stood out for its emphasis on care, reciprocity, and self-definition. By creating a space where interconnection and intimacy were prioritized, they challenged the norms of the industry and offered a more authentic and personal way of engaging with fashion and identity.
We had the opportunity to sit down with the duo to learn more about their process and the impact of their work. Through their collaborative efforts, they have reimagined the “go-see” as a transformative experience that celebrates individuality and diversity, paving the way for a more inclusive and empathetic approach to fashion photography.
