Alexandra Leclerc marked the start of her Miami Grand Prix weekend with an elegant Thursday evening dinner to unveil her new capsule collection with Frame. The style icon, who is married to F1 driver Charles Leclerc, celebrated the occasion with friends including Hailey Bieber and Kim Petras.
The event took place in the picturesque garden of South Beach’s Casa Tua, where guests enjoyed a cocktail party at sunset featuring Monaco Spritzes and caviar. Notable attendees like Lukas Gage and models Devon Windsor and Sandra Shehab mingled before settling at tables inspired by the Riviera. The evening paid tribute to Leclerc’s Monaco roots, with calligraphy place cards surrounded by mini olive baguettes and stylish burgundy and black menus.
Speaking to Vogue during the dinner, Leclerc shared, “The campaign was set in Monaco, which is the place where I grew up and where I spend most of my time still. We thought shooting it in L.A. or Miami wouldn’t feel as authentic, whereas in Monaco, for me, it’s rooted in authenticity.” She expressed her appreciation for the brand and noted that the 21-piece collection comprises “pieces I would actually reach for in my wardrobe everyday.”
Leclerc, dressed in gingham, added, “Tonight, I’m really excited for everyone to wear a piece of the collection and to see it on some of my friends. They’re really special pieces.” Guests such as Dylan Minnette, Charlotte Lawrence, Stas Karanikolaou, Victoria Villarroel, and Fai Khadra were engaged in animated discussions throughout the evening. Many had attended F1 weekends before and shared advice with newcomers, with Leclerc offering a tip: “Always bring sunglasses and a hat.”
The menu featured a family-style meal including arugula salad, Casa Tua’s signature risotto al tartufo, wagyu tomahawk, and Mediterranean branzino, reflecting the French Riviera. The meal concluded with chocolate mousses shaped like Leclerc’s dachshund Leo, a familiar face in the F1 paddock.
Frame CEO Silvia Merati toasted the evening, saying, “Tonight is a very special moment for all of us. It’s a celebration not only of the collection Alexandra created with us, but also a celebration of Alexandra herself. Through this campaign, you can truly feel who she is: real, authentic, and genuine. We couldn’t be more excited. Thank you, Alexandra, for sharing your story with us and marking this moment with Frame.”
Each guest received a set of branded binoculars to use during the F1 weekend, as well as the Le Rocher hat from the new collection.
The Alexandra Leclerc capsule collection launched on FRAME.com on May 1.
