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American Focus > Blog > Economy > Alibaba Turns Its Focus To Attract Established Players on Amazon to Its E-Commerce Platform AliExpress
Economy

Alibaba Turns Its Focus To Attract Established Players on Amazon to Its E-Commerce Platform AliExpress

Last updated: October 5, 2025 1:19 pm
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Alibaba Turns Its Focus To Attract Established Players on Amazon to Its E-Commerce Platform AliExpress
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Alibaba Group Holding Limited (NYSE:BABA) has recently been recognized as one of the Top 10 Long-Term Investments Recommended by David Tepper. According to a Bloomberg report from September 22, Alibaba is working to draw established brands from Amazon.com onto its global e-commerce platform, AliExpress.

In an effort to enhance its presence in Amazon’s primary markets, AliExpress is actively seeking to add notable brands by providing reduced shipping costs and taking a smaller percentage of sales. As reported by Bloomberg, AliExpress is set to roll out a new strategy aimed at increasing customer engagement and driving sales in crucial regions such as Europe and Latin America. Additionally, Alibaba plans to reach out to brands that are already featured on its domestic e-commerce platform, T-Mall. The specific amount being invested in this endeavor remains undisclosed.

Alibaba Aims to Attract Established Brands from Amazon to Its E-Commerce Platform AliExpress

Alibaba Aims to Attract Established Brands from Amazon to Its E-Commerce Platform AliExpress

Image Credit: Denys Prykhodov/Shutterstock.com

AliExpress is already home to various top brands from China, including Xiaomi and the plush toy manufacturer Pop Market International Group, known for its Labubu-branded items. Earlier this year, Alibaba emphasized its commitment to AI development, yet e-commerce continues to be its primary source of revenue.

On September 29, Citi analyst Alicia Yap raised the price target for BABA following the annual Apsara Conference. Yap forecasts an increase in cloud revenue and capital expenditures as Alibaba aims to enhance its data center capacity in response to growing AI demand. The analyst categorizes Alibaba as one of the “5-6 major global super cloud platforms offering full-stack AI services.”

Alibaba Group Holding Limited (NYSE:BABA) provides technology infrastructure and marketplace platforms across several sectors, including China Commerce, International Commerce, Local Consumer Services, Cloud, Cainiao, Digital Media and Entertainment, as well as Innovation Initiatives and Others.

See also  Prime Video Taps Amazon Music's Keisuke Oishi to Head Japan Operations

While we recognize the investment potential of BABA, certain AI stocks demonstrate even greater growth potential while presenting less risk of downsides. If you are searching for an undervalued AI stock poised to benefit from past tariff decisions and the trend of onshoring, check out our complimentary report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in the Next 3 Years and 11 Hidden AI Stocks to Consider Now.

Disclosure: None. This article was originally published at Insider Monkey.

TAGGED:AlibabaAliExpressAmazonattractecommerceestablishedFocusPlatformPlayersTurns
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