Millennial nostalgia is a powerful force, even when it comes to something as mundane as banking. Ally Bank has recognized this sentiment and is targeting millennials with a new campaign urging them to “graduate” from their starter banks to more advanced bank accounts.
The online bank has teamed up with their agency, Anomaly, to create a marketing campaign that emphasizes the need for millennials to take their financial growth to the next level. Surprisingly, nearly half of millennials are still using their starter banks, despite the availability of more advanced options.
The campaign plays on nostalgic trends from the past decade, showcasing everything from shutter shades to sepia filters. To further drive the message home, Ally has enlisted the help of millennial heartthrob Taylor Lautner. In a recent Instagram post, Lautner emphasized the importance of growth in both style and finances, encouraging millennials to make the switch to a better bank.
But why should millennials consider switching banks? A new bank or banking account could be a natural step for targeted budgeting, debt payoff, or major life changes like marriage. In addition, newer banks, especially neobanks that operate online only, often offer incentives for switching over and higher interest rates, allowing account holders to earn more money faster.
Moreover, switching banks may also save millennials money with little to no fees. For example, the CapitalOne online high-yield savings account boasts no fees, no minimums, and a 3.60% annual percentage yield (APY). This can be especially appealing to socially conscious millennials, as many banks now prioritize environmental sustainability and social justice initiatives.
When considering a switch, millennials should think about what factors are most important to them, such as ATM access, customer support, and physical bank locations. It’s also crucial to weigh the potential loss of perks from their current bank against the benefits of a new account.
In conclusion, Ally Bank’s campaign highlights the importance of financial growth and encourages millennials to take the next step in their banking journey. By making the switch to a better bank, millennials can not only improve their financial future but also align their banking habits with their values and priorities.
