Thursday, 30 Oct 2025
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA
logo logo
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
  • 🔥
  • Trump
  • VIDEO
  • House
  • White
  • ScienceAlert
  • Trumps
  • Watch
  • man
  • Health
  • Season
Font ResizerAa
American FocusAmerican Focus
Search
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
Follow US
© 2024 americanfocus.online – All Rights Reserved.
American Focus > Blog > Entertainment > Amazon, Roku Strike Deal to Pool Streaming Audiences for Advertisers
Entertainment

Amazon, Roku Strike Deal to Pool Streaming Audiences for Advertisers

Last updated: June 15, 2025 9:41 pm
Share
Amazon, Roku Strike Deal to Pool Streaming Audiences for Advertisers
SHARE

Amazon and Roku have joined forces to revolutionize the way digital ads are sold. By combining their vast audiences from Amazon Fire and the Roku Channel, they aim to create a more efficient and effective advertising platform for marketers.

Through Amazon’s demand-side platform, advertisers will have access to a wide range of streaming services, including Amazon Prime Video and Roku Channel. This collaboration will allow advertisers to reach a larger number of unique viewers while reducing ad repetition, ultimately maximizing the impact of their campaigns.

With an estimated 80 million connected TV households in the U.S., the partnership between Roku and Amazon promises to provide advertisers with unparalleled reach and targeting capabilities. This comes at a time when the advertising industry is facing a surplus of broadband-TV inventory, making it increasingly challenging for marketers to stand out in a crowded market.

The focus of this partnership will be on programmatic advertising, leveraging algorithms to target specific consumer segments effectively. By combining the user bases of Roku and Amazon, advertisers will have the opportunity to reach a more diverse audience across various platforms.

According to Jay Askinasi, Roku’s senior vice president of global media revenue and growth, this partnership will result in a better experience for marketers, consumers, and programmers alike. By delivering more relevant ads, improved frequency management, and enhanced addressability and measurement capabilities, the collaboration aims to elevate the advertising experience for all parties involved.

The integration of Amazon’s DSP technology with the Roku operating system will enable advertisers to target audiences with precision. This new service is set to launch in the U.S. by the fourth quarter of 2025, offering advertisers enhanced capabilities to reach their target audience effectively.

See also  California biotech tycoon found guilty in murder-for-hire plot that led to killing of father of six after failed oil deal: ‘Your lies die here in this courtroom’

In conclusion, the partnership between Amazon and Roku represents a significant step forward in the digital advertising landscape. By combining their strengths and resources, these streaming giants are poised to reshape the way marketers connect with consumers in the evolving digital age.

TAGGED:AdvertisersAmazonAudiencesdealPoolRokuStreamingStrike
Share This Article
Twitter Email Copy Link Print
Previous Article Breaking: Minnesota Assassin Vance Boelter Arrested in Woods Near His Green Isle Home | Breaking: Minnesota Assassin Vance Boelter Arrested in Woods Near His Green Isle Home |
Next Article Palmeiras, Porto keep door open for Lionel Messi’s Inter Miami at FIFA Club World Cup Palmeiras, Porto keep door open for Lionel Messi’s Inter Miami at FIFA Club World Cup
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

Liam Payne Branded Diddy Evil Before His Horror Death Plunge

Liam Payne's Encounter with Diddy and Jay-Z Turns Deadly In a shocking turn of events,…

October 17, 2024

Parking charges delayed | Star News

Attention Christchurch motorists! Get ready to pay for parking at the Botanic Gardens and Hagley…

October 30, 2024

KARMA: Idaho Salon Owner Pays a Heavy Price After Making Disgusting Comments About President Trump and His Supporters (VIDEO) |

Salon owner Tiffney Prickett of Voiage Salon in Coeur d’Alene, Idaho, is facing the consequences…

December 5, 2024

HUGE Undertaker announcement; Top champ pinned; Blake Monroe debut confirmed (7/15/25)

WWE NXT kicked off with an intense segment featuring Fatal Influence. Jacy Jayne took shots…

July 16, 2025

In an epic cosmology clash, rival scientists begin to find common ground 

But one thing scientists can measure is the rate at which the universe is expanding,…

September 5, 2024

You Might Also Like

Amazon Sales Earnings Q3 2025
Entertainment

Amazon Sales Earnings Q3 2025

October 30, 2025
Spain’s Tax Abuses Go Beyond Targeting Celebs Like Shakira, Lawyer Alleges
Entertainment

Spain’s Tax Abuses Go Beyond Targeting Celebs Like Shakira, Lawyer Alleges

October 30, 2025
‘Adults’ Renewed for Season 2 at FX
Entertainment

‘Adults’ Renewed for Season 2 at FX

October 30, 2025
Stranger Things Season 5 Trailer Shows Deadly Ending as Vecna Recruits Will
Entertainment

Stranger Things Season 5 Trailer Shows Deadly Ending as Vecna Recruits Will

October 30, 2025
logo logo
Facebook Twitter Youtube

About US


Explore global affairs, political insights, and linguistic origins. Stay informed with our comprehensive coverage of world news, politics, and Lifestyle.

Top Categories
  • Crime
  • Environment
  • Sports
  • Tech and Science
Usefull Links
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA

© 2024 americanfocus.online –  All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?