Ami Paris celebrated its 15th anniversary with a collection that raised some eyebrows due to a striking similarity between look 13 and a previous show. Alexandre Mattiussi, the designer behind the brand, admitted to unintentionally replicating his very first look from January 2011. Despite claiming that it was a subconscious act of self-plagiarism, some skeptics wondered if the repetition was truly accidental.
However, this homage to his original creation shed light on the evolution of Ami over the years. While the essence of the brand remained true to its roots of celebrating real Parisians and everyday wearability, subtle upgrades were evident in the new collection. The camel coat was lengthened and draped more elegantly, the Breton sweater featured a softer yarn and a white collar, and new additions like a chambray shirt and black patent Chelsea boots enhanced the overall aesthetic. Mattiussi cryptically remarked, “C’est dan les vieux pots que l’on fait les meilleures confitures,” hinting at the idea of perfecting existing classics.
Ami’s latest collection showcased a mix-and-match approach, with red accents dominating the color palette to reflect the brand’s signature heart logo. From lips to hosiery to knits, red was a recurring motif that tied the pieces together seamlessly. The designer’s Rubik’s cube metaphor emphasized the versatility of the garments, encouraging endless styling possibilities for the wearer. Black accents added a touch of Parisian chicness to the predominantly colorful collection, proving that black remains a non-negotiable element in the city’s fashion scene.
Faux croc skirts, ponyskin coats, pleated trousers, oversized denim, and geeky gum-soled runners were just a few highlights from the diverse range of pieces presented. The impeccable styling, casting, and production of the show showcased the brand’s growth and maturity since its inception. With a collection that catered to a wide demographic, from youthful boomers to fashion-forward alphas, Ami Paris solidified its status as a versatile and inclusive label.
Overall, the 15th-anniversary collection from Ami Paris was a testament to Alexandre Mattiussi’s journey as a designer and the brand’s evolution over the years. With a nod to the past and a vision for the future, Ami continues to captivate audiences with its blend of Parisian charm and contemporary style.
