NIKE, Inc. (NYSE:NKE) has been making headlines recently as one of the mid- and large-cap stocks insiders are buying after President Donald Trump’s tariff rollout. The company, known for its iconic athletic footwear and apparel, has seen some insider activity in the wake of the new tariffs imposed on U.S. imports.
On April 2, 2025, President Trump signed Executive Order 14257, implementing a 10% baseline tariff on most U.S. imports, with higher rates ranging from 11% to 50% for 57 countries and territories. Despite the uncertainty caused by these new tariffs, some insiders at NIKE saw an opportunity to buy shares, while others opted to sell. This insider trading activity can provide valuable insights into the company’s future prospects.
NIKE, Inc. is a global brand that designs, markets, and sells athletic footwear, apparel, and equipment under popular names like NIKE, Converse, and Jumpman. With a market cap of $81.79 billion, NIKE has a strong presence in the retail and digital markets, catering to athletes and casual consumers alike.
In the third quarter of fiscal 2025, NIKE reported a decline in revenue, gross margin, and net income compared to the previous year. Despite these challenges, one insider, director Holmes Robert Swan, saw an opportunity to purchase $502,756 worth of NIKE shares, increasing his holdings to 31,983 shares.
Analysts have given NIKE stock a “Moderate Buy” rating with a price target of $86.19 per share, suggesting a potential upside of 55.67% from the latest price. While NIKE ranks 12th on the list of mid- and large-cap stocks insiders are buying after the tariff rollout, some believe that AI stocks hold greater promise for higher returns in a shorter time frame.
If you’re interested in exploring AI stocks that may offer significant gains, consider looking into the cheapest AI stock highlighted in a recent report. While NIKE shows potential, there are opportunities in the AI sector that could outperform traditional stocks in the current market conditions.
In conclusion, NIKE, Inc. remains a solid investment option for those looking to capitalize on the athletic footwear and apparel market. However, exploring alternative investment opportunities, particularly in the AI sector, could lead to higher returns in a shorter period. Stay informed about the latest trends in the stock market to make informed investment decisions.