Anonymous Messaging App NGL Acquired by Mode Mobile
On Friday, the popular anonymous messaging app NGL announced that it has been acquired by Mode Mobile, a smartphone rewards company known for its unique approach to generating revenue through ads. NGL, which gained rapid popularity upon its launch in late 2021, has been a controversial figure in the social media landscape.
NGL, along with similar apps catering to teens, allows users to send and receive anonymous messages and questions. However, the app has faced criticism for its potential role in cyberbullying among teenagers. In 2022, Snapchat took action by banning third-party apps like NGL, LMK, Sendit, and YOLO from its platform following a lawsuit linking the apps to a tragic incident.
Aside from its association with cyberbullying, NGL has also been criticized for its questionable growth tactics. The app was accused of sending fake messages to users, luring them into paying for a monthly subscription for hints that ultimately led to nowhere. These practices led to an investigation by the Federal Trade Commission (FTC), resulting in a ban on NGL offering its services to minors.
After the FTC intervened, NGL paid a hefty fine and agreed to comply with the regulatory body’s demands. The founders of NGL, Raj Vir and João Figueiredo, have decided to part ways with the app, leaving the remaining employees to transition to Mode Mobile.
Upcoming Techcrunch Event
San Francisco
|
October 13-15, 2026
The partnership between NGL and Mode Mobile raises eyebrows given NGL’s past controversies. Mode Mobile is known for its “EarnPhone,” a smartphone that allows users to earn money by engaging with ads while performing daily tasks on their device. The company’s revenue model revolves around digital advertising partners who pay for user attention and engagement.
While the terms of the acquisition were not disclosed, it is evident that NGL’s integration into Mode Mobile’s ecosystem aligns with the app’s history of growth hacking and revenue generation through ads.
For more information about Mode Mobile and its innovative approach to smartphone rewards, you can visit their website here.
Overall, the acquisition of NGL by Mode Mobile marks a new chapter for the app and its users, as they navigate the transition under new ownership and potentially explore new features and opportunities in the mobile space.
