Apple and Netflix Partnership Brings Formula 1 Canadian Grand Prix to U.S. Fans
Exciting news for Formula 1 fans in the U.S. as Apple and Netflix have joined forces to co-broadcast the upcoming Formula 1 Canadian Grand Prix. Announced by Apple’s senior vice president of services, Eddy Cue, this partnership will allow fans to watch the live race simultaneously on both Apple TV and Netflix for the first time.
Netflix subscribers will have the opportunity to stream the full race weekend, including practice, qualifying, and the Grand Prix itself on May 24, all live on the platform.
But the collaboration goes beyond just live race coverage. It also includes cross-promotion of Netflix’s popular series, “Drive to Survive.” The eighth season of the show, which covers the 2025 Formula One World Championship in eight episodes, will now be available to both Apple TV subscribers in the U.S. and Netflix users globally. This move is expected to significantly increase the show’s audience reach. Season 8 of “Drive to Survive” premieres today, on February 27.
The success of “Drive to Survive” has played a significant role in Apple’s broader F1 ambitions. The tech company plans to promote the sport across various platforms including Apple News, Apple Maps (highlighting F1 tracks worldwide), Apple Music, Apple Fitness+, and its physical retail stores.
For Netflix, this partnership marks a continued push into live sports broadcasting. The streaming giant has recently secured rights for NFL Christmas games, WWE Raw, and MLB, in addition to its foray into Formula 1 coverage.
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Moreover, this collaboration is part of Apple’s new multi-year deal with Formula 1, where Apple TV has replaced ESPN as the exclusive U.S. broadcaster for all 24 races starting this season. The deal is reportedly valued at around $150 million per season, a substantial increase from the previous $85 million deal with ESPN. All races will be available to Apple TV subscribers at no extra charge. The previous partnership with ESPN garnered an average viewership of 1.3 million in its final year.
Interestingly, Netflix was previously rumored to be considering U.S. media rights for Formula 1 back in 2022. This new partnership further solidifies the streaming service’s commitment to expanding its sports broadcasting offerings.
