Apple, one of the tech giants in the industry, briefly reached a milestone on Tuesday by surpassing $4 trillion in market value for the first time. This achievement made Apple the third company to hit this mark, following Nvidia and Microsoft. The surge in market value came as a result of robust demand for its latest iPhone models, which helped allay fears about the company’s slow progress in the AI race.
The stock briefly reached $269.89, giving Apple a market value of $4.005 trillion before receding slightly to end the day up 0.1% at $3.992 trillion. Apple’s shares have gained about 13% since the launch of its new iPhones on September 9, marking a turnaround that pushed the stock into positive territory for the first time this year.
Analysts attribute this success to the popularity of the latest smartphones, including the iPhone 17 lineup and the iPhone Air, which have attracted customers worldwide. The sleek design of the iPhone Air has helped fend off competitors like Samsung Electronics, while early sales of the iPhone 17 have outperformed its predecessor by 14% in the U.S. and China.
Despite concerns earlier this year about tough competition in China and uncertainty surrounding high U.S. tariffs on manufacturing hubs like China and India, Apple has managed to navigate these challenges successfully. The company’s cautious approach to AI had raised concerns about its ability to capitalize on this emerging technology. However, recent reports suggest that Apple is exploring partnerships with various AI companies to enhance its offerings.
While Apple’s AI strategy is still evolving, analysts believe that incorporating artificial intelligence in an innovative way could significantly impact the company’s future growth. The company’s upcoming quarterly results are expected to exceed market expectations, driven by strong demand for its latest iPhones.
Apple’s shares recently traded at 33 times earnings projected for the next 12 months, higher than the Nasdaq 100 average of 27. Despite underperforming the tech-heavy Nasdaq’s 23% gain this year, Apple remains a significant player in the industry. The company is set to announce its fourth-quarter results on October 30, which will provide further insights into its performance and future outlook.

