Health Insurers Increase Obamacare Prices Amid Uncertainty
The nation’s health insurers have hiked prices to boost profits while bracing for losses of customers who cannot afford to buy more expensive coverage.
getty
As open enrollment for individual coverage under the Affordable Care Act (ACA), also known as Obamacare, begins, U.S. consumers are facing significant price hikes from health insurers. According to an analysis of major publicly traded health insurance companies, prices have increased by around 20-25%, with some even reaching as high as 100% or 300%, as reported by media outlets.
The price hikes come at a time when the federal government shutdown has entered its fourth week, adding to the uncertainty surrounding healthcare coverage. The debate over extending tax credits beyond this year is a key point of contention between Republicans and Democrats in Congress, with Republicans largely opposed to the subsidies while Democrats support them.
Health insurers are anticipating a potential loss of customers if the tax credits are not extended, a concern that has been expressed by executives during recent earnings calls with analysts and investors. Sarah London, CEO of Centene, the largest provider of Obamacare with 5.8 million enrollees, highlighted the challenges facing the industry due to the expiration of enhanced premium tax credits.
Analysts from Barclays noted that premium increases are driven by 2025 acuity pressure and the expiration of enhanced premium tax credits in 2026. In response to market dynamics, some health insurance companies have reduced their plan offerings, leading to a decline in total plan count in recent years.
UnitedHealthcare, the nation’s largest health insurer, is expecting to lose two-thirds of its 1.7 million Obamacare enrollees. CEO Tim Noel stated that targeted service area reductions are being implemented to establish a sustainable premium base and drive margin improvement in 2026.
Despite the uncertainty surrounding the extension of tax credits, health insurance executives remain hopeful for a resolution from Congress. London emphasized the importance of these tax credits in supporting hardworking Americans, small business owners, and rural healthcare infrastructure.
While the future of healthcare coverage under Obamacare remains uncertain, the industry is navigating challenges and changes in pricing and coverage options. Consumers are urged to carefully review their options during open enrollment to ensure they have the coverage that best meets their needs.

