Authentic Studios is gearing up for the release of their latest documentary, “EPiC: Elvis Presley in Concert,” directed by Baz Luhrmann. This project marks the beginning of a new era for the studio, as they delve into the world of documentaries and explore the untold stories of iconic figures.
Variety first reported in December 2024 about Luhrmann’s collaboration with Authentic Studios to produce a documentary on Elvis Presley. The film is set to feature never-before-seen footage and recordings of the King of Rock & Roll, offering a fresh perspective on his life and legacy. This project comes on the heels of Luhrmann’s successful biopic “Elvis,” which sparked interest in exploring more about the legendary musician.
As “EPiC” hits theaters this weekend, Authentic Studios is looking to leverage their properties for future projects. With a focus on intellectual property licensing, Authentic Brands Group has become one of the world’s top licensors. The studio is eyeing opportunities with other iconic figures like Muhammad Ali and Marilyn Monroe, especially as the 100th anniversary of Monroe’s birth approaches.
One of Authentic’s upcoming projects is “The Greatest,” a sports drama starring Jaalen Best, Giovanni Ribisi, and Omari Hardwick. The film, produced for Prime Video in collaboration with Amazon MGM Studios and Michael B. Jordan, delves into the life of Muhammad Ali. Additionally, Prime Video is in pre-production for a project based on Barneys New York, under the guidance of Josh Schwartz and Stephanie Savage.
Recent hits from Authentic Studios include HBO Max’s “Surviving Ohio State,” Prime Video’s “Iv3erson,” and Netflix’s “Power Moves” and “Beckham.” Launched in 2023, Authentic Studios comprises four production units, each dedicated to creating compelling content around their brands.
Colin Smeeton, president of Authentic Studios, emphasized the studio’s shift towards in-house production following the success of the “Elvis” movie. He highlighted the importance of owning and nurturing their intellectual property, recognizing the value of their brands in the content creation process.
While Authentic Studios has primarily focused on unscripted content, Smeeton expressed enthusiasm for exploring scripted projects as they expand their brand portfolio. With a strategic approach to partnerships and brand development, Authentic Studios is poised to make a mark in the entertainment industry. As they continue to acquire new IP, the studio is committed to creating engaging and impactful storytelling that resonates with audiences worldwide.
