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American Focus > Blog > Economy > Auto companies ‘in full panic’ over rare-earths bottleneck
Economy

Auto companies ‘in full panic’ over rare-earths bottleneck

Last updated: June 9, 2025 5:50 pm
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Auto companies ‘in full panic’ over rare-earths bottleneck
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The global automotive industry is currently facing a crisis as a shortage of rare-earth magnets, essential components in car manufacturing, has left automakers scrambling for alternative sources. The situation has been exacerbated by Chinese export restrictions on rare-earth magnets, prompting a surge in demand and a race to secure supply.

Frank Eckard, CEO of German magnet maker Magnosphere, has been inundated with calls from automakers and parts suppliers desperately seeking backup magnet supplies to avoid factory shutdowns. The looming threat of production halts has sent car executives back to their war rooms, fearing the potential impact on their assembly lines.

The reliance on Chinese rare-earth magnets has highlighted the industry’s vulnerability to supply chain shocks, following previous crises such as the semiconductor shortage and the COVID-19 pandemic. While efforts have been made to fortify supply chain strategies, the current rare-earth bottleneck has exposed the industry’s lack of preparedness.

With China controlling a significant portion of the global rare-earth market, automakers are facing limited options to address the shortage. European auto-supplier plants have already shut down, with more expected to follow suit, raising concerns about the potential impact on production.

In response to the crisis, automakers are exploring alternative solutions, including developing magnets that do not rely on rare-earth elements. However, most efforts are still in the early stages and may take years to scale production sufficiently to meet demand.

The European Union has initiated measures to boost European rare-earth sources through the Critical Raw Materials Act, but progress has been slow. Despite some companies developing marketable products, they struggle to compete with Chinese producers on price, further complicating the situation.

See also  Big Media Companies Spent $210 Billion on Content in 2024, Led by Comcast, YouTube and Disney

As the industry grapples with the rare-earth shortage, companies like Niron and Warwick Acoustics are making strides in developing rare-earth-free magnets and components. These innovations offer a glimmer of hope for a more sustainable supply chain in the future.

In the meantime, automakers are racing to avert imminent factory shutdowns by identifying key suppliers and exploring stockpiling options. Analysts warn that automakers may need to produce cars without certain parts and park them until supplies become available, similar to the approach taken during the semiconductor crisis.

The rare-earth shortage serves as a stark reminder of the industry’s reliance on China for critical components and raw materials. As automakers navigate the current crisis, they must also consider the broader implications of supply chain vulnerabilities and work towards diversifying their sourcing strategies to mitigate future risks.

TAGGED:AutobottleneckcompaniesFullPanicrareearths
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