The recent merger of Banijay Entertainment and All3Media has been described as a monumental moment for the business by Marco Bassetti, CEO of Banijay Entertainment and Banijay Live. In a statement released alongside the company’s annual results, Bassetti highlighted the value of scaled creativity, an expansive footprint, first-class talent, and a diversified strategy. He emphasized that the strategic rationale behind combining Banijay Entertainment and All3Media has been amplified, particularly in a consolidating market where scale is crucial for success.
The company reported a 3.4% increase in revenue to €4.881 billion ($5.655 billion) and an 8.6% rise in adjusted EBITDA to €961 million. Bassetti noted that Banijay had delivered over 16,000 hours of content throughout the year and launched more than 80 titles with global streamers. Some of the successful titles included “House of Guinness,” “Culpa Nuestra,” “Mrs Playmen,” and “Last One Laughing UK.” Additionally, in the live events sector, the company organized the Winter Olympic Games Opening Ceremony.
François Riahi, CEO of Banijay Group, also shared his thoughts on the company’s performance. Despite facing challenges in the production backdrop and sports calendar, the diversified model demonstrated its growth potential. Major series were delivered to global streaming platforms, and the company reinforced its leadership in intellectual property. Live experiences saw double-digit growth, driven by the international rollout of Luminiscence and the organization of major ceremonies by Balich Wonder Studio.
The online sports betting and gaming sector maintained strong momentum, with revenue increasing by 10% and a 23% rise in unique active players. Despite the absence of major sports competitions and tax increases in France, the adjusted EBITDA for this business recorded double-digit growth. The acquisition of Tipico, the sports betting and gaming leader in Germany and Austria, was highlighted as a transformative milestone for the group. It expanded geographical diversity and positioned Banijay Group as a leader in the sector.
Overall, the merger of Banijay Entertainment and All3Media has proven to be a strategic move that has enhanced the company’s ability to attract talent, monetize intellectual property through digital and live platforms, and invest in creativity and technology. The company is focused on building a resilient media and entertainment powerhouse designed for long-term growth.
