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American Focus > Blog > Economy > BCG chief admits Gaza work was ‘reputationally very damaging’
Economy

BCG chief admits Gaza work was ‘reputationally very damaging’

Last updated: July 8, 2025 12:10 pm
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BCG chief admits Gaza work was ‘reputationally very damaging’
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BCG’s chief executive, Christoph Schweizer, recently made a public statement regarding the firm’s involvement in a controversial postwar plan for Gaza. The plan, which included the relocation of a quarter of the population, has caused significant backlash and led to Save the Children charity terminating its two-decade partnership with BCG.

Schweizer acknowledged that the firm’s participation in the project was “reputationally very damaging” and attributed the incident to “deliberate individual misconduct”. He emphasized that the actions were not in line with BCG’s values and promised a comprehensive remediation effort to address the issue.

The fallout from the controversy has garnered international criticism and raised concerns among clients. Save the Children’s chief executive, Inger Ashing, expressed deep dismay over BCG’s involvement in modeling the costs of relocating Palestinians from Gaza. Schweizer clarified that such work was explicitly prohibited and disavowed by BCG.

The partners responsible for leading the project were promptly terminated, and BCG has initiated an investigation into the matter. The firm’s executives were reportedly misled about the nature of the project, which aimed to envision a rebuilt postwar Gaza as a regional trading hub.

Save the Children suspended its partnership with BCG in response to the revelations, pending the outcome of the external investigation. The charity has been a longstanding partner of BCG since 2006, collaborating on various strategic and operational initiatives.

BCG has expressed its commitment to supporting Save the Children’s work in the future and values the partnership. The consultancy has played a significant role in providing pro bono and discounted support to the charity, particularly in programs focused on refugee children.

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Despite the challenges posed by the controversy, both BCG and Save the Children remain dedicated to delivering humanitarian aid in Gaza and advocating for principles of neutrality and political non-interference in aid distribution. Schweizer’s message to BCG alumni conveyed a sense of regret and disappointment over the incident, emphasizing the need to uphold the trust placed in the firm by its stakeholders.

In conclusion, the incident involving BCG’s involvement in the Gaza project serves as a reminder of the importance of ethical conduct and adherence to core values in all business endeavors. The firm’s commitment to rectifying the situation and maintaining its partnership with Save the Children reflects a dedication to supporting communities in need and upholding humanitarian principles.

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