Ben Affleck recently starred in a new Super Bowl commercial for Dunkin’ that is more than just a typical coffee and doughnut ad. In this surprising spot, Affleck is joined by a star-studded ensemble cast including Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White, and Jasmine Guy. Together, they act in a fictional sitcom called “Good Will Dunkin’,” a comedic take on the 1997 drama “Good Will Hunting,” which was originally created by Affleck and Matt Damon.
The commercial is filled with references to popular TV shows from the 90s such as “Friends,” “Cheers,” “A Different World,” “Fresh Prince of Bel-Air,” “Seinfeld,” and “Family Matters.” The actors underwent special effects to be de-aged and the spot was shot on film on a real set, giving it an authentic retro feel.
Dunkin’ decided to pay homage to 1990s TV in this commercial to celebrate its first advertisement for iced coffee, which premiered in 1995. To commemorate this milestone, Dunkin’ will be giving away 1.995 million free iced coffees of any size starting on Monday, February 9th. Customers can redeem this offer by using the code GOODWILLDUNKIN in the Dunkin’ app.
In addition to the free coffee giveaway, Dunkin’ will also be offering a limited collection of vintage apparel inspired by the 1990s, sourced from vintage shops in Boston. Fans can shop for these nostalgic pieces at DunkinRunsOnMerch.com after the ad airs on Sunday night.
This Dunkin’ commercial is just the latest in a series of hilarious and star-studded ads that Ben Affleck has made for the coffee and pastry chain since 2023. Previous spots featured a musical group called the “DunKings” and included appearances by actors like Jeremy Strong and Casey Affleck. Some commercials even featured cameos by Affleck’s former spouse, Jennifer Lopez.
Overall, this Dunkin’ commercial is a fun and nostalgic trip down memory lane for fans of 90s TV and Dunkin’ enthusiasts alike. With its all-star cast, clever references, and free coffee giveaway, it’s sure to be a hit with viewers.

