Berluti CEO Jean-Marc Mansvelt Focuses on Quality and Craftsmanship
Stepping forward, Berluti CEO Jean-Marc Mansvelt emphasized the importance of focusing on quality and craftsmanship at the latest Berluti presentations. Mansvelt stated that the goal is to do less but to truly cultivate what is most important season after season, with shoes being the primary focus at Berluti.
The presentation showcased a giant reproduction of a marble foot in the first room, underscoring the significance of footwear at Berluti. The new Far Niente slipper shoe, featuring a square nose and Gommino soles, was a standout piece that blended elements of a driving shoe with a 19th-century soccer boot. The Shadow sneaker, Berluti’s bestseller, was highlighted in a dedicated room with new grippier sole constructions and four different knitted upper materials, including cashmere and linen.
Other footwear highlights included updated versions of the Stellar sneaker and the Alessandro oxford, showcasing Berluti’s commitment to innovation and design in the realm of men’s footwear.
While shoes are the primary focus at Berluti, bags are also a core category for the brand. The presentation introduced the Jour de Poche sundries bag, available in various high-patina leather options, catering to the modern man’s lifestyle needs.
Although Berluti has shifted its focus away from clothing, outerwear remains a key category for the brand. The latest collection featured refreshed versions of the Forestiere jacket in vibrant silk-lined linen and luxurious cashmere-infused tweed. Additionally, blousons and a short parka in intricately shaded leather added a touch of sophistication to the outerwear offerings.
Overall, Berluti continues to prioritize quality, craftsmanship, and innovation in its footwear and accessories collections, staying true to its heritage while evolving with the times. The brand’s commitment to excellence and attention to detail are evident in each meticulously crafted piece, making Berluti a standout in the world of luxury menswear.
