BeyHive Couture: Vogue Captures Street Style Looks at the Cowboy Carter Show in Houston

Unleashing Beyoncé’s Homecoming Magic in Houston

Every time Beyoncé graces the stage in her hometown of Houston, the entire city feels the impact of her homecoming. It’s not just about her incredible performances, but also about the rich traditions of welcoming back a native Texan with open arms.

Outside NRG Stadium during the recent Cowboy Carter shows, the atmosphere was akin to a vibrant pep rally. Texans proudly displayed Texas-sized chrysanthemum corsages, adorned with ribbons and spirit trinkets, giving a nod to the Grammy Award-winning singer’s tour. As June 28 coincided with International LGBTQI+ Pride Day, the crowd was diverse and inclusive, celebrating both Beyoncé and the LGBTQI+ community.

Beyoncé’s iconic fashion choices on stage inspired a plethora of street style looks filled with hidden references. Many attendees paid homage to the memorable BeyBowl halftime show at the NFL Christmas Day game in 2024, donning furry, feathered, and rhinestone-studded western wear. Others opted for classic Americana vibes, incorporating patriotic elements into their denim outfits.

For participants of the Houston Livestock Show and Rodeo, like barrel racers Leah and Elizabeth Zadel, it was a chance to blend functional cowgirl attire with high fashion. Leah shared, “These Stella McCartney jeans paired with my trusty Ariat boots are a splurge I saved up for. My sister took inspiration from Beyoncé’s custom Schiaparelli Haute Couture outfit and hand-sewed conchos onto her pants.”

While Beyoncé’s influence was felt strongly in her hometown, Vogue captured some of the most innovative and stylish looks from the event.

Arturo Valenzuela: “I really went off of her Christmas [halftime show] outfits. With everything going on in the world right now I thought, ‘Let me show up and show out.’ I thought the white really pops on my skin tone. And my sash was made by a designer I found on TikTok.”