Slate Auto: The Anti-Tesla EV Startup
A new player has entered the American electric vehicle market, and it’s shaking things up in a big way. Slate Auto, a startup that prides itself on being the antithesis of Tesla, has unveiled its debut vehicle that promises affordability, customization, and a back-to-basics approach. Forget about fancy infotainment screens and high-tech features – Slate’s offering is analog, with manual windows and a stripped-down design that allows for deep customization.
During a recent event in Long Beach, California, Slate Auto introduced its truck, which is set to be priced below $20,000 after factoring in the federal EV tax credit by the end of 2026. This move comes on the heels of JS’s revelation that Slate Auto is backed by none other than Jeff Bezos, the founder of Amazon. With a focus on affordability and accessibility, Slate Auto aims to fill a gap in the market that has been dominated by high-priced electric vehicles.
The Specs: What Sets Slate Apart
While Slate Auto hasn’t revealed the exact cost of its truck, it has hinted that it will start under $20,000 post-tax credit. The base version of the truck will offer a 150-mile range with a 52.7kWh battery pack powering a 150kW motor on the rear axle. For those seeking more range, Slate will offer a larger battery pack option with around 240 miles of range. The truck will charge using a North American Charging Standard port, making it compatible with most charging stations.
In terms of design, Slate’s truck features a five-foot bed, 17-inch wheels, and a front trunk with 7 cubic feet of storage space. With a payload capacity of 1,400 pounds and a towing capacity of 1,000 pounds, the truck is positioned as a versatile and practical option for everyday use. While it may not match the towing capacity of larger trucks like the Ford F-150, Slate’s focus is on providing a more compact and affordable alternative.
Customization: Make It Your Own
What truly sets Slate Auto apart is its commitment to customization. The company plans to offer over 100 different accessories that buyers can use to personalize their trucks. From infotainment screens to roof racks, buyers can choose from a range of options to tailor their vehicle to their preferences. Additionally, Slate’s trucks won’t come painted – instead, buyers can opt for wraps that they can install themselves or have done by Slate.
The customization process extends beyond aesthetics, with options to transform the truck into different configurations, such as a two-seater pickup or a five-seater SUV. Slate emphasizes that these changes can be made easily without the need for professional assistance, allowing owners to adapt their vehicle to suit their evolving needs.
Buckle Up: The Road Ahead
As Slate Auto enters the competitive American automotive market, it faces challenges common to EV startups. However, with a focus on affordability, customization, and domestic manufacturing, Slate aims to carve out a niche for itself. Backed by substantial funding from investors like Jeff Bezos and Mark Walter, the company is well-positioned to make a splash in the industry.
While the road ahead may be uncertain, Slate Auto’s unique approach to electric vehicles offers a refreshing alternative to the status quo. By prioritizing affordability, customization, and practicality, Slate is poised to shake up the EV market and offer consumers a new way to experience electric driving. With a focus on making vehicles that are both affordable and desirable, Slate Auto is poised to make a lasting impact on the industry.
