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American Focus > Blog > Tech and Science > Breakfast Cereals Are Getting Sweeter And Less Nutritious : ScienceAlert
Tech and Science

Breakfast Cereals Are Getting Sweeter And Less Nutritious : ScienceAlert

Last updated: June 7, 2025 7:05 am
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Breakfast Cereals Are Getting Sweeter And Less Nutritious : ScienceAlert
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Are Breakfast Cereals Getting Worse for Our Health?

Many of us start our day with a bowl of cereal, but new research suggests that breakfast cereals have become less nutritious and more sugary over the past decade. This is particularly concerning for children, who often choose cereal as their go-to breakfast option.

A study conducted by researchers from various US institutions analyzed the ingredients of over 1,200 ready-to-eat cereals marketed towards children aged 5 to 12 between 2010 and 2023. The findings revealed a worrying trend: an increase in fat, sodium, and sugar content, paired with a decrease in protein and fiber.

Chart showing new cereal numbers
The researchers tracked 1,200 new cereals, though most were rebrands of existing products. (Zhao et al., JAMA Netw. Open, 2025)

According to the study, fat content per serving increased by 33.6%, sugar content by 10.9%, and sodium by 32.1% over the study period. This shift towards less nutritious cereals could have negative implications for childhood obesity and long-term cardiovascular health.

Sugar content in cereal
Sugar is one of the ingredients that went up over time. (Zhao et al., JAMA Netw. Open, 2025)

The researchers emphasize the need for a better understanding of cereal composition trends, as these products have a significant impact on childhood nutrition. With childhood obesity on the rise, it’s crucial to prioritize healthier food options for kids.

As highlighted in the study, there is a disconnect between the health claims made on cereal packaging and the actual nutritional content of the products. This makes it challenging for parents to make informed choices about their children’s breakfast.

While current regulations for cereal manufacturers in the US focus on basic health and safety requirements, there is a need for more stringent guidelines to ensure that breakfast cereals meet nutritional standards. Public health initiatives should address the growing concerns surrounding the nutritional quality of children’s cereals.

See also  Science Tells Us the U.S. Is Heading toward a Dictatorship

The research findings have been published in JAMA Network Open, shedding light on the evolving landscape of breakfast cereals and their potential impact on childhood health.

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