The allure of Canada as a filming location for Hollywood productions is undeniable. With major networks and studios eager to strike co-production deals and license content to Canadian media outlets, the entertainment industry on both sides of the border continues to thrive. However, despite the increasing business activity between the U.S. and Canada, there is still much to learn about the nuances of the Canadian media marketplace.
Sean Cohan, a veteran U.S. TV executive who now leads Bell Media in Toronto, sheds light on the unique opportunities he sees in the Canadian media landscape. With a wealth of assets, brands, content, and talent at his disposal, Cohan views Bell Media as a global powerhouse in the making. Having previously worked at A+E Networks and Nielsen, Cohan brings a wealth of experience to his role at Bell Media.
At Bell Media, Cohan oversees a diverse portfolio that includes a leading broadcast network (CTV), a premium streaming service (Crave), sports channels like TSN, as well as radio stations and outdoor advertising assets. Similar to NBCUniversal in the U.S., Bell Media and its parent company BCE play a pivotal role in the Canadian media landscape.
In a recent podcast interview, Cohan discusses the misconceptions surrounding the Canadian media market and the opportunities he sees for growth and innovation. Despite facing similar challenges such as cord-cutting and social media disruption, Bell Media remains a steadfast presence in the lives of its viewers, offering a mix of popular events and engaging content.
With a population of 40 million, Canada provides a unique platform for creative partners and advertisers to connect with a highly engaged audience. From major sporting events to cultural milestones, Bell Media leads the way in delivering compelling content and valuable insights to its viewers.
The “Strictly Business” podcast, hosted by Variety, delves into the business of media and entertainment, featuring conversations with industry leaders like Sean Cohan. With new episodes released weekly, the podcast is a must-listen for anyone interested in the ever-evolving world of media and entertainment. Subscribe now to stay informed about the latest industry trends and developments.
