Canva, the creative suite company, has recently launched its own design model that is equipped with the ability to understand different layers and formats to enhance its features. This new model allows users to generate designs with editable layers and objects, rather than just flat images. The company has also introduced various new product forms, updates to its AI assistant, and a coding tool for creating widgets for repeatable insights.
According to Canva’s global head of product, Robert Kawalsky, the new model, called Omni models, takes a step further by allowing users to edit flat images with sophistication through prompts. This approach enables users to iterate directly themselves, bridging the gap between starting with a prompt and achieving the desired design.
In addition to the new design model, Canva has infused more AI features into its platform. The company has unveiled Canva AI, an AI assistant with a chat-like interface that can generate new media items using prompts. This assistant is now available across screens, including the design and elements tabs. Users can even mention the bot in comments to get text or media suggestions while collaborating on a project. The AI tool can now generate 3D objects and mimic the art style of a design.
Canva has also integrated its spreadsheet product with its coding tool, allowing users to create widgets from data stored in spreadsheets. Additionally, the company recently acquired an ad analytics company called MagicBrief and is launching a full-stack marketing platform called Canva Grow, which utilizes AI for both asset creation and analytics.
On top of these AI features, Canva has introduced new products and features to its platform. Users can now create forms within Canva to gather input from clients or individuals, eliminating the need for external tools like Google Forms. The platform now also supports email design, enabling users to create templates and layouts for marketing or transactional emails that align with their brand’s aesthetics.
Furthermore, Canva has made the pro design tool Affinity free for users, following its acquisition of the tool last year. The company is redesigning the Affinity interface to merge vector, pixel, and layout understanding under one interface. Users can seamlessly create objects in Affinity and transfer them to Canva, leveraging the power of Canva AI to generate images or designs within Affinity.
Overall, Canva’s latest updates and features aim to empower users to create stunning designs with ease, thanks to its innovative design model, AI capabilities, and seamless integration of new tools and products.
