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American Focus > Blog > Lifestyle > Chocolate Brown Is the Lipstick Shade to Know This Fall
Lifestyle

Chocolate Brown Is the Lipstick Shade to Know This Fall

Last updated: September 26, 2025 6:19 pm
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Chocolate Brown Is the Lipstick Shade to Know This Fall
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Chocolate Brown: The Lipstick Shade to Know This Fall

All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

Contents
Chocolate Brown: The Lipstick Shade to Know This FallThe Timeless Appeal of Chocolate Brown Lipstick

The Timeless Appeal of Chocolate Brown Lipstick

The allure of ’90s It-girl style remains ever-present in our fashion and beauty choices. From delicate lace slips to chic pencil skirts adorned with smoky, smudged eyeliner, this iconic era continues to shape what is deemed stylish today. Central to this aesthetic? The classic chocolate brown lipstick. Once the signature of supermodels such as Naomi Campbell, Christy Turlington, Yasmeen Ghauri, Linda Evangelista, and Claudia Schiffer, this shade has made a significant comeback on today’s beauty scene.

In contemporary beauty, celebrities like Hailey Bieber, Emily Ratajkowski, and Dakota Johnson have revived this sultry shade, showcasing its versatility and warmth. The resurgence of chocolate brown lipstick has solidified its position as more than just a trend—it’s a modern classic that appeals to diverse skin tones, enhancing any makeup look.

How to Choose the Perfect Shade

Brown lipstick today boasts rich formulas enriched with hydration, reflecting advances in beauty product development. Unlike the shades of the past, the current palette offers an understanding of undertones—ranging from warm, pinkish hues to deeper, bluish tones. These nuances allow for seamless blending with one’s complexion, ensuring no harsh contrasts are created. Embracing this variety is essential; the choice between lighter and darker shades speaks volumes about one’s personality.

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Who Looks Best in Brown Lipstick?

While brown lipstick has an extensive appeal, selecting the right shade is crucial based on one’s complexion. Those with olive skin might find that cooler, darker browns complement their features beautifully, while golden complexions can highlight their radiance with warm, burnt or terracotta tones.

Lipstick Finishes That Flatter

The finish of brown lipstick can dramatically change its effect. For individuals with thinner lips, a glossy or satin texture can create an illusion of fullness, whereas a matte finish lends a soft elegance to naturally plump lips. Moreover, brown lip gloss can effectively enhance a nude base, adding a fresh, just-bitten look.

Application Tips for Brown Lipstick

When it comes to applying darker shades, technique is vital to achieve that perfect look:

  1. Prep Your Lips: Start by exfoliating and moisturizing your lips to prevent dryness and accentuate the longevity of your lipstick.

  2. Outline with Precision: Carefully apply your lip color, ensuring a symmetrical application by following the natural lip line. Using a lip pencil beforehand can help combat smudging and define the pout.

  3. Blend with Care: Aim for harmonious coordination with the rest of your makeup. Choose eye shadows in similar palettes—hues of mauve, hazel, or even bronze are great matches. For a daring twist reminiscent of the ’90s, frosty eye shadows paired with brown lipstick can create a standout look.

Featured Products to Try This Season

  • MAC Cosmetics – M·A·Cximal Sleek Satin Lipstick in Film Noir
    • Price: $25
    • View Product

MAC Cosmetics in Film Noir

  • Chanel – Rouge Allure Lipstick in 212 Caractère
    • Price: $62
    • View Product

Chanel in 212 Caractère

  • Charlotte Tilbury – Matte Revolution Lipstick in So 90s
    • Price: $35
    • View Product
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Charlotte Tilbury in So 90s

  • Hourglass Cosmetics – Unlocked Soft Matte Lipstick in Orchid 352
    • Price: $38
    • View Product

Hourglass Cosmetics in Orchid 352

Conclusion

Chocolate brown lipstick offers a glamorous nod to the past while firmly planting itself in today’s beauty landscape. With its rich color spectrum and flattering shades for every skin tone, it’s time to embrace this classic hue, rediscover its elegance, and incorporate it into your fall makeup routine. Whether you prefer a matte finish or a glossy sheen, this lipstick trend is one you don’t want to miss.

Explore the world of brown lips this season and define your beauty style with confidence!

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