CNBC has announced the launch of a new targeted streaming service called CNBC+, which will be available for $14.99 a month or $99.99 a year. The service aims to expand the audience for the business-news outlet and engage viewers for longer periods of time. The new offering will not compete with streaming giants like Netflix or Disney+, as it will not feature any new programs that are not already on the cable network. Instead, CNBC+ will offer viewers access to a global feed, allowing them to follow programming from Asia, Europe, and the United States.
CNBC President KC Sullivan’s goal with CNBC+ is to provide advanced layers of market data and on-demand access to CNBC’s library of programs. The service will come in various tiers, including an all-inclusive offer for $599.99 per year, which includes an online investment club led by market analyst Jim Cramer. There is also a “pro” tier that offers stock ratings, price targets, and the ability to monitor a specific portfolio for $299.99 per year or $34.99 per month.
The launch of CNBC+ comes as CNBC prepares to be spun off from NBCUniversal, along with several other cable networks. Corporate parent Comcast plans to separate its cable holdings from the NBC and Telemundo broadcast networks and the Peacock streaming service in the next 12 months. This move will allow the cable networks to use more of the revenue they generate for their own business initiatives, rather than feeding into a larger corporate entity. Mark Lazarus, the senior NBCU executive named CEO of the new company, has been communicating this strategy to cable employees in recent days.
Overall, CNBC+ offers a unique opportunity for business-news enthusiasts to access exclusive content and market insights, further solidifying CNBC’s position as a leading source of financial news and analysis.
