UK-based Croxsons has recently launched a groundbreaking glass packaging solution called Rightweight, designed to revolutionize the balance between material reduction and functionality in bottles and jars. This innovative approach aims to eliminate unnecessary glass from each package while maintaining product strength and structural integrity.
By utilizing the Rightweight method, Croxsons has successfully reduced the weight of glass packaging by up to 30%, resulting in lighter bottles and jars without compromising on quality. This not only benefits the environment by making the packaging easier to recycle and reducing landfill waste but also helps in lowering extended producer responsibility (EPR) costs for packaging producers.
One of the latest products to feature the Rightweight design is the 330ml ‘Mountain’ soft drinks bottle, which has achieved an impressive 9.5% reduction in weight per unit. Croxsons CEO Tim Croxson explained, “Rightweight is more than just lightweighting products; it reflects our approach to bottle and jar design by creating packaging that is engineered to be exactly what it needs to be.”
In addition to the ‘Mountain’ bottle, Croxsons has also applied the Rightweight technology to its 700ml ‘Apollo’ spirits bottle, reducing its weight from 575g to 400g. This bottle is suitable for a range of spirits including gin, rum, tequila, vodka, and whisky.
Looking ahead, Croxsons plans to expand the use of Rightweight technology to other products in its range in the coming months. The company emphasizes that the development of this solution took more than 16 years and is intended to help clients meet their environmental and sustainability goals while meeting brand requirements.
Croxson added, “When we develop a bottle or jar to the Rightweight standard, we consider every aspect of its journey such as how it will be filled, handled, and transported; how reliably it performs on automated filling lines; how effectively it protects the product inside; how it looks and feels in the consumer’s hand; and how efficiently it uses material without compromising performance.”
The introduction of the new lightweight glass packaging solution by Croxsons signifies a significant step towards sustainable and eco-friendly packaging practices in the industry. The company’s commitment to innovation and sustainability underscores its dedication to providing high-quality packaging solutions that meet the evolving needs of its customers.
This article was originally published by Packaging Gateway, a GlobalData-owned brand, and serves as a valuable resource for industry professionals looking to stay informed on the latest developments in the packaging sector.
