In a curious twist of political fate, David Hogg, the prominent anti-gun activist and erstwhile vice chair of the DNC, appears to be trading activism for what some might call “a rather lucrative side hustle.” After a brief tenure at the Democratic National Committee, Hogg has shifted his focus to his political action committee (PAC)âa venture touted as a platform to elevate younger, progressive Democrats. However, the results so far have been less than stellar.
It seems that Hogg’s PAC is better at enriching its consultants than mounting successful campaigns, with reports suggesting a remarkable penchant for spending on non-political perksâlike fitness classes.
In humorously contrasting terms, even Hoggâs fleeting foray into the pillow industry seems to have displayed a greater grasp on fiscal responsibility.
FOX News provides insight:
David Hoggâs PAC spent millions on consultants, ads, and fitness classes, records show: report
Despite a bold pledge to allocate $20 million to support younger, progressive candidates, Hogg’s PAC, titled Leaders We Deserve, has diverted substantial funds away from its intended purpose. Instead, it has channeled millions into an array of political consultants, digital ads, andâyou guessed itâfitness classes.
Throughout the first eight months of 2025, the PAC has managed to invest a mere $455,000 in three candidates facing tough Democratic primaries, according to Axios.
The financial breakdown is telling: approximately $2.5 million has been funneled into consultant fees, $1.1 million on digital advertising, $965,000 on donor list cultivation, and nearly $5,000 on a subscription to the fitness service ClassPass, as disclosed in federal campaign filings.
In defense of this spending, Kevin Lata, the executive director of Leaders We Deserve, stated, âWe provide a wellness benefit to our employees, like many employers across the country. Our projections suggest that every $1 we invest will yield $3-$5 by the end of the cycle, enhancing the impact of each donation.â
Even members of the media are observing the shaky foundations of Hogg’s political ambitions.
New: David Hogg’s political group is off to a rocky start.
They haven’t endorsed any challengers to Democratic incumbents, with only one success out of the three contests entered. Notably, despite prior criticism against the âconsultant class,â the group poured $2.5 million of its $4.9 million budget this year into consultant fees. https://t.co/SogmwDLvcN
â Alex Thompson (@AlexThomp) October 2, 2025
Further illustrating this trend, Mediaite reported:
As recounted by reporters Alex Thompson and Holly Otterbein, Leaders We Deserve âhasnât endorsed any challengers to Democratic incumbents in Congressâ and has celebrated a mere one victory in its three ventures. That lone success materialized in the New York City mayoral race, where the PAC supported Zohran Mamdani with a $300,000 donation, leading to a win in the Democratic primary. In stark contrast, the other two candidates championed by HoggâArizonaâs Deja Foxx ($150,000) and Virginiaâs Irene Shin ($5,000)âwere defeated by margins of 39.5 points and 45.4 points, respectively.
The amount funneled toward these candidate races is minuscule compared to the sums spent on consultants and advertising for the PAC itself.
Hogg has previously chastised fellow party members for being too aligned with the âconsulting classâ rather than the working class, lamenting that the party seems more populated by individuals who echo each other rather than engage with actual constituents.
As Hogg’s PAC faces mounting scrutiny over its expenditures, one cannot help but wonder: if political advocacy doesnât pan out, could a future on MSNBC await him?
Mike LaChance has been covering higher education and politics for Legal Insurrection since 2012.
Since 2008, he has contributed work to the Gateway Pundit, Daily Caller, Breitbart, the Center for Security Policy, the Washington Free Beacon, and Ricochet. He has also written for American Lookout, Townhall, and Twitchy.
You can email Mike LaChance here, and read more of Mike LaChance’s articles here.