In a significant move last year, Deezer unveiled an innovative AI detection tool designed to automatically tag fully AI-generated music. The purpose of this tool is to assist listeners in identifying AI-generated tracks and removing them from algorithmic and editorial recommendations.
Recently, Deezer announced that it is opening up access to this tool to other streaming platforms. This decision comes in response to the growing prevalence of AI and fraudulent streams in the music industry. By providing this tool to other platforms, Deezer aims to promote transparency within the industry and ensure that human artists receive the recognition they deserve.
According to Deezer, a staggering 85% of streams from fully AI-generated tracks are considered fraudulent. The platform now receives a daily influx of 60,000 AI tracks, totaling a massive 13.4 million AI-detected songs. This represents a significant increase from June of the previous year when fully AI-generated music accounted for 18% of daily uploads, surpassing 20,000 tracks.
Deezer’s AI music detection tool is capable of identifying tracks generated by major models like Suno and Udio. In addition to excluding AI-generated tracks from recommendations, the tool also demonetizes them and excludes them from the royalty pool. This proactive approach aims to ensure fair compensation for musicians and songwriters. The tool boasts an impressive accuracy rate of 99.8%.
Alexis Lanternier, CEO of Deezer, expressed that there has been considerable interest in the tool, with several companies already conducting successful tests. One notable example is Sacem, a prominent French management company representing over 300,000 music creators and publishers, including renowned artists like David Guetta and DJ Snake.
While Deezer did not disclose specific pricing information, they mentioned that the cost varies depending on the type of deal. The company is in discussions with other interested parties about adopting the tool.
The rise of AI in the music industry has raised concerns about copyright infringement and fraudulent practices. In a notable case from 2024, a musician from North Carolina was charged by the Department of Justice for using AI-generated songs and bots to stream them billions of times, resulting in significant stolen royalties. Similarly, AI bands like The Velvet Sundown have amassed millions of streams.
To combat these issues, platforms like Bandcamp have banned AI-generated music, while Spotify has updated its policies to address the proliferation of AI tracks. Major record labels have also entered into agreements with AI startups like Suno and Udio to license their music catalogs, ensuring that artists and songwriters are fairly compensated.
Deezer has been at the forefront of addressing concerns related to AI-generated music. In 2024, the platform became the first to sign the global statement on AI training, demonstrating its commitment to ethical practices in AI development.
By offering its AI detection tool to other platforms, Deezer is setting a positive example for the industry. It is hoped that this initiative will encourage other streaming platforms to take similar actions to safeguard human artists and combat fraudulent practices.
