In today’s fast-paced world filled with distractions and smartphone addiction, it’s becoming increasingly challenging to stay focused. Our constant connection to our devices makes it difficult to concentrate on tasks at hand, leading to decreased productivity and increased feelings of overwhelm.
To combat this issue, app developers have introduced a plethora of productivity and focus apps designed to help users stay on track and make the most out of their time. These apps offer features like timers, app blocking, habit reminders, and rewards to incentivize focused work.
The difficulty in maintaining focus can be attributed to a lack of self-regulation, which involves monitoring and managing thoughts, emotions, and behaviors to achieve goals. When faced with boring or stressful tasks, we often seek relief in our smartphones, even though this habit can derail our productivity.
While some argue that our ability to focus has declined in recent years, research suggests that it’s not our focus that’s diminishing but rather the demands of the modern world that are placing greater strain on our attention spans.
In response to these challenges, a new wave of focus apps has emerged, incorporating gamification and psychological principles to encourage focused work. One such app, Focus Friend, has gained popularity for its unique approach to promoting concentration.
Focus Friend encourages users to set a focus timer, during which a virtual bean character engages in a calming activity in the background. If users stray from the task and open distracting apps, the bean’s activity is disrupted, motivating users to stay on track to earn rewards.
These focus apps leverage incentives, reward substitution, commitment, consistency, and the IKEA effect to encourage users to stay focused and make progress on their tasks. While the effectiveness of these apps is still being studied, user reviews and ratings suggest that they can be beneficial in helping users resist distractions and improve productivity.
When using focus apps, it’s important to set specific focus sessions, select well-defined tasks, and reflect on whether the app is truly helping you achieve your goals. It’s also essential to be mindful of potential pitfalls, such as spending focused time on low-value tasks or tricking the app using phone settings.
Ultimately, while focus apps can be useful tools in combatting distractions, the key to improving focus lies in self-awareness and commitment to staying on task. By understanding our triggers and making a conscious effort to prioritize our work, we can enhance our productivity and achieve our goals.
This article was written by Dwain Allan, a Lecturer at the School of Psychology, Speech and Hearing at the University of Canterbury, and was originally published on The Conversation.

