Charles Rosier and Augustinus Bader, the co-founders of the renowned skincare brand bearing the latter’s name, recently unveiled their latest creation during a virtual Zoom call. The focus of their discussion was on the brand’s newest addition: The Sunscreen. While Professor Bader’s fair complexion hinted at a tendency to avoid sun exposure, Rosier’s sun-kissed appearance suggested a fondness for basking in the sun during winter getaways to the Caribbean and the South of France.
As they prepared to launch what Bader described as a groundbreaking innovation in sun protection, it was only natural to inquire about their personal sunscreen habits. Rosier confessed to being a sporadic user, citing his preference for maintaining a European-style tan acquired during vacations in Tarifa, the Gulf of Naples, and the Aeolian Islands. On the other hand, Bader, with his pale skin, had long shunned sunscreen due to concerns about potentially harmful chemicals. However, both men now find themselves embracing the importance of sun protection.
Their debut sunscreen product, housed in an elegant white bottle with rose-gold accents and labeled as “SPF 50,” represents the culmination of four years of meticulous development. According to Bader, this sunscreen goes beyond traditional SPF formulations by offering a unique combination of protective and reparative properties. Describing it as a “shield, plus repair technology,” Bader emphasized the product’s ability to not only shield the skin from UV damage but also address inflammation and promote skin repair.
The emphasis on innovative sun protection extends beyond Augustinus Bader, as evidenced by Sisley’s recent revamp of its suncare range. After six years of research, Sisley introduced SunleĂża Anti Aging Facial Sun Care SPF 50+, a product designed to safeguard elastin and collagen fibers from UVA rays and glycation. These developments signal a growing awareness of the importance of protecting the skin from sun damage while enjoying the benefits of sunlight exposure.
The evolving landscape of sun protection prompts us to consider the balance between enjoying the sun’s benefits, such as essential vitamin D production, and safeguarding our skin from harm. With the global sunscreen industry experiencing significant growth and projected to exceed $16 billion by 2029, the importance of sun protection is undeniable. Whether it involves incorporating sunscreen into our daily routine or adopting a more nuanced approach based on individual needs and lifestyle, the key lies in finding a balance that prioritizes skin health without compromising enjoyment of the sun.
