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American Focus > Blog > Environment > Earth911 Podcast: Implasticfree.com’s Simona Paganetto on Building a Plastic-Free Marketplace One Brand at a Time
Environment

Earth911 Podcast: Implasticfree.com’s Simona Paganetto on Building a Plastic-Free Marketplace One Brand at a Time

Last updated: June 30, 2025 4:25 am
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Earth911 Podcast: Implasticfree.com’s Simona Paganetto on Building a Plastic-Free Marketplace One Brand at a Time
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Simona Paganetto is a trailblazer in the fight against plastic pollution, pioneering a new approach to sustainability that focuses on creating accessible and transparent alternatives to single-use plastics. As the founder of Implasticfree.com, she has curated a directory of nearly 150 vetted brands committed to eliminating plastic packaging and products from their offerings.

What sets Simona apart is her grassroots approach to environmental activism. Rather than simply advocating for individual behavior change, she has built a marketplace that connects conscious consumers with genuinely sustainable brands. By carefully vetting each brand and product, Simona has created a trusted resource for shoppers looking to make environmentally friendly choices without falling victim to greenwashing.

But Simona’s mission goes beyond just providing alternatives to plastic. She is also committed to education and awareness, recognizing the psychological barriers that often prevent people from going plastic-free. From the misconception that sustainable products are always more expensive to the challenge of breaking deeply ingrained habits, Simona is dedicated to addressing these barriers head-on.

In addition to her work with Implasticfree.com, Simona is also focused on continuous learning and personal growth. She is actively pursuing digital marketing skills to further her mission-driven venture, embodying a refreshing authenticity in her approach to environmental entrepreneurship.

If you’re looking to make the switch to a plastic-free lifestyle, Simona’s curated selection of alternatives at Implasticfree.com is a great place to start. With a diverse range of products and brands to choose from, you can find everything you need to reduce your plastic footprint and make a positive impact on the planet.

Overall, Simona Paganetto is a true innovator in the sustainability space, leading the way towards a future where plastic pollution is a thing of the past. Her dedication to transparency, education, and accessibility sets her apart as a beacon of hope in the fight against plastic waste.

See also  Indigenous solutions for the cost of living crisis
TAGGED:brandBuildingEarth911Implasticfree.comsmarketplacePaganettoplasticfreePodcastSimonatime
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