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American Focus > Blog > Sports > ESPN exec on Charles Barkley: ‘I would be lying if I said we weren’t interested’
Sports

ESPN exec on Charles Barkley: ‘I would be lying if I said we weren’t interested’

Last updated: September 11, 2024 3:52 am
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ESPN exec on Charles Barkley: ‘I would be lying if I said we weren’t interested’
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Charles Barkley, one of the most sought-after free agents in the sports media industry, may be on the move if Warner Bros. Discovery loses its legal battle with the NBA over media rights for 2025. As the company fights for its share of the league’s broadcasting rights, there is already a lineup of potential suitors vying for Barkley’s services, including ESPN and NBC.

ESPN’s chief of content, Burke Magnus, expressed interest in bringing Barkley on board if he becomes available. Speaking at a Front Office Sports conference in New York, Magnus acknowledged the widespread appeal of Barkley and the industry’s keen interest in securing his talents. Similarly, NBC chairman Mark Lazerus also signaled interest in adding Barkley to their lineup, especially with NBC set to start broadcasting the NBA next season.

However, the big question remains whether Barkley himself would consider a move to ESPN or NBC. The basketball legend, who has been a fixture on TNT’s “Inside the NBA” studio show since 2000, reaffirmed his commitment to TNT Sports even after losing the NBA broadcasting rights. In a statement released in August, Barkley emphasized his loyalty to his TNT family and expressed his dedication to working with them on existing and future projects.

The media landscape for NBA broadcasting underwent a significant shift in July when Disney, NBC, and Amazon secured the rights for the league’s next media deal, totaling $77 billion over 11 years starting in 2025-26. Warner Bros. Discovery, unable to secure a piece of the rights, filed a lawsuit against the NBA citing matching rights from the current contract. The lawsuit is currently navigating through the New York State court system with a trial scheduled for April.

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As the industry eagerly awaits the outcome of the legal battle between Warner Bros. Discovery and the NBA, the future of Charles Barkley’s broadcasting career hangs in the balance. While ESPN and NBC are eager to bring Barkley on board, his loyalty to TNT Sports and the close-knit team at “Inside the NBA” may ultimately determine his next career move. With his larger-than-life personality and insightful commentary, Barkley remains a highly coveted asset in the sports media landscape, and his decision will undoubtedly have a significant impact on the broadcasting industry.

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