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American Focus > Blog > Tech and Science > ‘Etymology Nerd’ Adam Aleksic on How Internet Culture Is Transforming the Way We Talk
Tech and Science

‘Etymology Nerd’ Adam Aleksic on How Internet Culture Is Transforming the Way We Talk

Last updated: September 20, 2025 2:10 pm
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‘Etymology Nerd’ Adam Aleksic on How Internet Culture Is Transforming the Way We Talk
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The rise of social media and the influence of algorithms on language is a topic that has sparked much debate in recent years. Many people believe that the use of slang and internet jargon is causing a decline in the quality of language and communication. However, linguist and content creator Adam Aleksic, also known as the “Etymology Nerd,” argues that these new words and phrases are actually following the same patterns that humans have used to create language for thousands of years.

In a recent interview with Scientific American, Adam discussed his book, Algospeak: How Social Media Is Transforming the Future of Language, which explores how algorithms are changing the way people communicate online. He explained that while it may seem like the rise of internet slang is “rotting brains,” these new words and phrases often serve important social functions and are a natural evolution of language.

Adam’s own linguistic journey began on Reddit, where he started a blog dedicated to etymology. He credits the internet with helping him learn how to go viral and grow his following. He also discussed the influence of platforms like Vine and 4chan on the development of internet slang and how these words eventually make their way into mainstream culture.

One example Adam mentioned was the popular meme “mitochondria is the powerhouse of the cell,” which originated from a Scientific American article in 1957. He explained that the humor in these types of phrases comes from their overrepresentation in popular culture and how they are often parodied by internet users.

Overall, Adam believes that the evolution of language through social media and algorithms is a time-honored linguistic process. He argues that these new words and phrases are not dumbing down discourse but rather reflecting the changing ways in which people communicate in the digital age. As language continues to evolve, it will be fascinating to see how social media and algorithms shape the future of communication. The discussion on the relationship between language, culture, and memes is a fascinating one that sheds light on the way humans interact and form connections with each other. In a recent interview, Aleksic delves into the nuances of language use and how memes play a role in shaping our shared experiences.

Aleksic points out that humans use words not just for communication, but also because they find them funny, interesting, or cool. The famous phrase “mitochondria is the powerhouse of the cell” is a prime example of how language can be both humorous and socially significant. Memes, which are essentially cultural ideas that spread rapidly through social media, play a key role in driving language evolution in the digital age.

One example that Aleksic and Parshall discuss is the “FitnessGram PACER test,” a phrase that many people of a certain age group will remember from their school days. The shared experience of taking this test creates a sense of community and nostalgia when referenced in memes or casual conversation. This sense of belonging to a group is a fundamental aspect of human interaction and is often reinforced through language and shared cultural references.

The conversation also touches on the collective experience of taking standardized tests like the SAT, and the phenomenon of posting memes related to these tests online. Despite the rules against sharing test content, people find humor and camaraderie in poking fun at the difficult questions and stressful situations they encounter during these exams. This shared experience creates a feeling of connection and unity among individuals who may never meet in person.

The interview further explores the role of social media in fostering a sense of community and connection among users. Platforms like Reddit and Tumblr allow people to find like-minded individuals with whom they can share memes, inside jokes, and niche interests. These online communities provide a space for individuals to express themselves and feel accepted by others who understand their unique sense of humor or cultural references.

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Aleksic also addresses the concept of “brain rot” and the idea that certain cultural phenomena, such as viral videos or internet memes, are detrimental to society. He argues that words themselves do not have the power to “rot” our brains, and that the negative connotations associated with certain phrases or memes are often based on subjective cultural judgments. The perception of what constitutes “high art” versus “low art” is constantly evolving, and cultural norms play a significant role in shaping our views on language and creativity.

Overall, the interview highlights the complex interplay between language, culture, and memes in shaping human communication and connection. Through shared experiences, humor, and cultural references, we are able to form bonds with others and create a sense of belonging in an increasingly digital world. The concept of brain rot in comedy has taken on a new meaning in the age of the internet. While it may initially refer to the feeling of neurological damage caused by excessive screen time, it has evolved to encompass a comedic meme aesthetic characterized by nonsensical repetition. This phenomenon, known as brain rot comedy, involves bringing in cultural concerns and language adaptations that contribute to the overall humor.

In a recent interview, experts discussed the nuances of brain rot comedy and its relationship to algorithmic media. The conversation delved into the ways in which people adapt language to circumvent censorship and cater to online algorithms. One striking example highlighted was the word “bop,” which has undergone a significant transformation in meaning on the internet. Originally used to describe a good song, “bop” now refers to a promiscuous woman or an OnlyFans creator in certain online circles. This shift in language usage showcases the power of algospeak in shaping digital communication.

The discussion also touched upon the concept of mimetic fitness, where language spreads virally and evolves over time. While some liken this process to biological evolution, others argue that it oversimplifies the complexity of linguistic exchange. Language, they argue, is a dynamic and culturally influenced medium that reflects individual experiences and interpretations. Ideas are not static entities but rather fluid expressions that adapt and evolve in response to societal shifts.

Ultimately, the evolution of language in the digital age reflects a broader cultural shift towards online communication and expression. Brain rot comedy, with its emphasis on nonsensical humor and cultural references, serves as a reflection of our changing linguistic landscape. By exploring the intersection of comedy, language, and algorithmic media, we gain a deeper understanding of how digital platforms shape our communication patterns and cultural norms. The rapid evolution of language and communication in today’s digital age has profound implications for our society. In a recent conversation between linguist Gretchen Parshall and researcher Mia Aleksic, the two experts delved into the complexities of language in the era of social media and viral trends.

Aleksic expressed concerns about the use of viral metaphors in discussing language evolution, noting that likening language to a virus can be problematic. She emphasized the importance of studying mimetics, the study of cultural information transfer, but cautioned against oversimplifying complex linguistic processes with viral comparisons.

One of the key observations made by Parshall was the breakneck pace at which linguistic trends come and go in today’s digital landscape. She pointed out how quickly words and phrases can rise to popularity and just as quickly fall out of favor. This rapid turnover presents challenges for creators and consumers of content to stay relevant in the ever-changing online environment.

Aleksic highlighted the distinction between time-biased and space-biased communication, noting that viral communication tends to be space-biased and short-lived. She expressed concerns about the impact of this rapid turnover on community-building and connection among individuals, suggesting that an overabundance of transient content may hinder meaningful communication.

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The conversation also touched on the concept of context collapse, where the original meaning and power of words can be lost when shared across different audiences and platforms. Aleksic used the example of words originating from African American English being co-opted by mainstream culture, leading to a loss of the words’ original cultural significance.

Overall, the discussion between Parshall and Aleksic shed light on the complexities of language evolution in the digital age and the challenges and opportunities it presents for communication and cultural understanding. As language continues to evolve in response to technological advancements, it is essential to critically examine the ways in which we communicate and the impact of these changes on our society. English being a lingua franca has undoubtedly connected more people across the globe, breaking down barriers and allowing for communication between individuals who may have never interacted otherwise. However, this phenomenon also comes with its drawbacks, as many languages are facing extinction or neglect due to the dominance of English. This double-edged sword presents a dilemma that may be difficult to fully reconcile.

Linguist Aleksic acknowledges the importance of making people aware of the changes occurring in language and culture. It is not his role to dictate what individuals should or should not say, but rather to observe and analyze the evolving landscape of language. By being informed about language, individuals can make more conscientious decisions as communicators, navigating the complexities of a rapidly changing linguistic environment.

The influence of algorithms in shaping our consumption of information cannot be ignored. Social media platforms and digital technologies have a significant impact on our daily lives, influencing the language we use, the content we consume, and the way we express ourselves. While living with the algorithm is inevitable in today’s digital age, it is essential to be critical of its influence and resist its negative implications.

Resistance to the algorithm can take many forms, from questioning the commodification of attention by social media platforms to finding alternative ways to express oneself creatively. While the algorithm may shape our interactions and behaviors, humans have the capacity to push back and assert their agency in determining how they engage with technology and language.

The evolving nature of language and culture means that humans will always be one step ahead of algorithms and language models. While algorithms may attempt to predict and mimic human behavior, they lack the depth and nuance of human communication. The fluidity and complexity of language allow for endless possibilities of expression, surpassing the limitations of algorithms.

In the age of the internet and social media, the paradox of being both connected and wary of the algorithm is a central theme. It is crucial to engage responsibly with digital culture, recognizing the influence of algorithms while also maintaining a critical perspective. Ignoring the algorithm entirely may leave individuals vulnerable to sudden shifts in culture and politics, highlighting the need for a balanced approach to navigating the digital landscape. Ultimately, being aware of the power dynamics at play in language and technology is key to making informed decisions as participants in a rapidly evolving linguistic and cultural environment. In today’s fast-paced digital world, it’s crucial to be aware of what’s happening around us, especially when it comes to social media and technology. With the rise of algorithms and constant access to information, it’s easy to get lost in the endless scroll of news and updates. However, it’s important to interact with these platforms responsibly and set boundaries to maintain a healthy relationship with technology.

Setting boundaries with social media can be a personal journey, with each individual finding what works best for them. Some may choose to limit their screen time before bed by placing their phone in another room, while others may opt for digital detoxes or deleting certain apps. It’s all about finding a balance that allows you to stay informed without feeling overwhelmed or controlled by the media.

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As we navigate this new era of media consumption, it’s essential to stay informed and tuned in to cultural shifts. Just like the transition from print to digital media during the Gutenberg revolution, we are currently experiencing a significant shift in how we consume information. Questions about how much screen time is appropriate for children, whether to switch to a flip phone, or even going grayscale on our devices are all part of the ongoing conversation about healthy tech habits.

It’s important to acknowledge that we are all still learning and adapting to these changes. Technology will continue to advance, and we must stay vigilant in understanding the impact it has on our lives. By staying connected to our feelings, the larger cultural landscape, and being open to new ways of interacting with technology, we can navigate this digital age with awareness and intention.

In conclusion, finding healthy boundaries with social media is an ongoing process that requires self-reflection and adaptability. By being mindful of our media consumption, setting limits, and staying informed about the evolving tech landscape, we can ensure that we are not caught off guard by the next wave of digital trends. Embracing our uncoolness and making peace with our digital habits is all part of the journey towards a more balanced and intentional relationship with technology. The world of technology is constantly evolving, with new advancements and innovations being made every day. One area that has seen significant growth in recent years is artificial intelligence (AI). AI refers to the development of computer systems that can perform tasks that typically require human intelligence, such as speech recognition, decision-making, and visual perception.

One of the most exciting developments in the field of AI is the use of neural networks. Neural networks are a type of AI model that is inspired by the structure of the human brain. They are composed of interconnected nodes, or “neurons,” that work together to process information and make decisions. Neural networks are capable of learning from data, which allows them to improve their performance over time.

Another key area of AI research is natural language processing (NLP). NLP involves teaching computers to understand and generate human language. This is essential for developing AI systems that can interact with users in a natural and intuitive way. NLP is used in a variety of applications, such as chatbots, virtual assistants, and language translation services.

AI is also being used in the field of healthcare to improve patient care and outcomes. For example, AI algorithms can analyze medical images to help doctors diagnose diseases more accurately and quickly. AI-powered chatbots can also provide patients with information and support, reducing the burden on healthcare providers.

In the field of finance, AI is being used to detect fraudulent activity and make investment decisions. AI algorithms can analyze vast amounts of financial data to identify patterns and trends that humans may miss. This can help investors make more informed decisions and reduce the risk of financial losses.

Despite the many benefits of AI, there are also concerns about its impact on society. Some worry that AI could lead to job losses as automation replaces human workers in various industries. There are also ethical concerns about the use of AI, such as biases in AI algorithms and the potential for misuse of AI technology.

Overall, AI is a powerful and exciting technology that has the potential to transform many aspects of our lives. As researchers continue to make advancements in the field, it will be important to consider the ethical implications of AI and ensure that it is used in a responsible and beneficial way.

TAGGED:AdamAleksiccultureEtymologyInternetNerdTalkTransforming
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