During this year’s Advertising Week in New York City, Variety’s Executive Interview Studio, presented by Canva, provided some fascinating insights into the world of digital marketing and livestream shopping experiences.

Jeff Cucinell, EVP of digital marketing at iHeartMedia, shed light on the trust the company places in the personalities of iHeartRadio. He emphasized the role of radio personalities as the original influencers, highlighting the groundbreaking interviews and celebrity guests featured on their 850 radio stations. Cucinell expressed his confidence in the brand’s reach and influence, particularly in new mediums like YouTube.

On the other hand, Bryan Moore, CEO and co-founder of TalkShopLive, discussed the rapidly growing trend of live streaming combined with home shopping. With big names like Dolly Parton, the Jonas Brothers, and Jennifer Lopez already on board, TalkShopLive has made a significant impact in the industry. Moore emphasized the interactive nature of live streaming, allowing for real-time engagement and content adjustment based on viewer preferences.

One of the key points highlighted during the event was Walmart’s early integration with TalkShopLive, marking their foray into the world of live-stream shopping. Justin Breton, director of brand experiences and partnerships at Walmart, shared how the platform allowed them to provide customers with a seamless shopping experience both on and off their website. This innovative approach to shopping experiences signifies a shift away from traditional TV advertisements towards more engaging and personalized content.

Overall, the discussions at Variety’s Executive Interview Studio showcased the evolving landscape of digital marketing and the power of influential personalities in driving engagement and reach. As the industry continues to adapt to new technologies and platforms, it’s clear that innovation and audience connection will remain key priorities for brands looking to stay ahead of the curve.