Korean beauty brand TIRTIR made waves on November 7, 2025, with the release of a new campaign video featuring BTS member V, also known as Kim Taehyung. The video showcased Taehyung in a bold and striking look, sporting a red leather jacket paired with a black tank top and lettered pants. What caught the most attention, however, was the piercing on Taehyungās lower lip.
His lip piercing, coupled with the edgy outfit, sparked a frenzy online as fans couldn’t stop talking about it. Social media platforms were flooded with reactions praising Taehyung’s visuals and styling in the TIRTIR campaign video. One fan gushed, “V WITH THE LIP RING NOW šš THAT LIP RING JUST ADDS AN EXTRA EDGE ā THE WAY HE LOOKS, HIS GAZEā¦ AHHHHHHHHHHHH š„ SO DANGEROUSLY HANDSOME, I CANāT EVEN. PURE ICONIC.”
Fans continued to express their excitement over Taehyung’s captivating presence and bold visuals in the video. Many took to social media to highlight how the lip piercing added an extra edge to his look, perfectly complementing TIRTIR’s modern and confident image. The buzz around Taehyung’s appearance as the face of TIRTIR’s global campaign was undeniable.
In a strategic move, TIRTIR named Taehyung as its global ambassador on November 3, 2025, marking his debut as the brand’s worldwide representative. The beauty label, known for its Mask Fit Red Cushion, aims to strengthen its global presence through this partnership. The collaboration with Taehyung aligns with TIRTIR’s message of “my own beauty” on a global scale, emphasizing individuality and diversity.
The official announcement followed a teaser released on October 28, which featured a shadowed figure holding TIRTIR’s signature product, sparking anticipation among fans. Additionally, on October 29, Japanese skincare label YUNTH unveiled Taehyung as its first global ambassador, further solidifying his status as a sought-after figure in the beauty industry.
Fans and beauty enthusiasts alike praised Taehyung’s role as TIRTIR’s global ambassador, noting how his presence alone could elevate the brand’s image and drive product sales. Social media was abuzz with admiration, with many calling him the perfect choice for TIRTIR’s first global ambassadorship.
Overall, Taehyung’s collaboration with TIRTIR and YUNTH signifies a new chapter in his career, solidifying his status as a global icon in the beauty industry. His striking visuals, charm, and unique sense of style continue to captivate audiences worldwide, making him a standout figure in the world of K-pop and beauty endorsements.
