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American Focus > Blog > Lifestyle > Fashion Mourns the Loss of Afa Ah Loo, the Samoan Designer Killed at a “No Kings” March
Lifestyle

Fashion Mourns the Loss of Afa Ah Loo, the Samoan Designer Killed at a “No Kings” March

Last updated: June 16, 2025 6:50 pm
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Fashion Mourns the Loss of Afa Ah Loo, the Samoan Designer Killed at a “No Kings” March
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Fashion designer Afa Ah Loo tragically lost his life during a peaceful protest in Salt Lake City, Utah. Afa, known for his vibrant culture-based designs, was among the crowd of over 10,000 people participating in the “No Kings” march, a nationwide movement against President Trump’s immigration policies.

Reports indicate that Afa was an innocent bystander who fell victim to a shooting during the protest. Born and raised in Samoa, Afa learned the art of sewing from his mother and later established his own label that celebrated Pacific Islander culture. His work was showcased on platforms like Project Runway, and he also conducted community sewing workshops in Utah.

In a heartbreaking turn of events, Afa’s life was cut short, leaving behind his wife, Laura, and two children. The fashion community, including celebrities like Moana star Auliʻi Cravalho, expressed their sorrow over the loss of such a talented individual. Auliʻi wore a special creation by Afa on the red carpet, showcasing his unique talent and cultural influence.

In addition to his design work, Afa founded the Creative Pacific Foundation, a nonprofit dedicated to promoting cultural exchange through fashion. His legacy will continue to inspire others to stand up against injustice and advocate for the voiceless.

Democratic Utah Representatives Verona Mauga and Jacob Fitisemanu Jr. paid tribute to Afa’s commitment to social justice and love for others. A GoFundMe campaign has been set up to support Afa’s family in this difficult time.

Afa Ah Loo’s untimely passing is a loss to the fashion world and beyond. His artistry, passion for cultural preservation, and advocacy for social change will be remembered and cherished by many. May he rest in power.

See also  An Alexander McQueen Show Will Open New York Fashion Week—Well, Kind Of…
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