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American Focus > Blog > World News > Fashion on the farm | Otago Daily Times Online News
World News

Fashion on the farm | Otago Daily Times Online News

Last updated: March 18, 2025 7:47 am
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Fashion on the farm | Otago Daily Times Online News
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The extraordinary collection of high-end New Zealand fashion amassed by Naseby farmer Eden Hore will be honored next month during Dunedin’s iD fashion week. Dr. Jane Malthus, part of the team behind the tribute, reflects on the unique and unexpected passion of Hore for collecting couture garments from some of New Zealand’s most celebrated designers.

Upon arriving at Hore’s high-country station in Naseby in the 1980s, visitors would be greeted not only by the usual farm equipment and animals but also by a menagerie of exotic creatures and an expansive ornamental garden. Inside a shed converted to display Hore’s collection, over 120 couture gowns and garments were meticulously showcased alongside taxidermied animals, dolls, and collectibles.

Dr. Jane Malthus was struck by the eclectic mix of items in the shed when she first visited on behalf of Tūhura Otago Museum. The collection included designer garments, taxidermy animals, dolls, and various memorabilia, all displayed against a backdrop of 70s-style decor.

At the center of this unique collection was Eden Hore himself, a high-country farmer who surprised many by delving into the world of high-end fashion in the 1970s. Hore not only collected these garments but also organized fashion shows and charity events to showcase them. His unexpected passion for fashion was a stark contrast to the traditional image of a rural farmer, yet it was a testament to his community spirit and love for entertaining others.

Through his collection and events, Hore left a lasting impression on those who visited his farm, inviting them to step into a world where high fashion mingled with rural life. His legacy lives on through the memories and stories shared by those who experienced his unique brand of couture in the heart of Central Otago. Eden Hore had a retirement plan that involved creating a diverse attraction on his property to showcase his various interests and draw visitors to the region he cherished. In Central Otago Couture, Malthus delves into Hore’s intriguing personality and eclectic wardrobe, highlighting his unique style that reflected his multifaceted life.

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Despite appearing enigmatic and unpredictable, Hore had a thoughtful approach to life, surprising others with his actions that stemmed from deep contemplation. He described himself as shy and introverted, yet enjoyed bringing people together. His wardrobe mirrored these contrasts, from farmer attire to showman elegance, showcasing a range of colorful and distinctive pieces.

The Central Otago District Council acquired Hore’s collection in 2013, now known as Eden Hore Central Otago (EHCO). This collection features garments and accessories from renowned New Zealand designers of the 1960s, ’70s, and ’80s, shedding light on the country’s fashion history and inspiring future designers.

Malthus emphasizes the significance of the collection, particularly highlighting award-winning pieces that narrate stories of material, textile, and design history. The garments also reflect societal shifts and influences from global fashion trends of the era.

This year, the release of Central Otago Couture coincides with a display of Hore’s collection at Dunedin’s Toitū Otago Settlers Museum. The exhibition includes contemporary images captured by Derek Henderson in the stunning landscapes of the South, bringing the garments to life in their natural surroundings.

Malthus shares the challenges of preserving and showcasing the collection in outdoor settings, ensuring the garments and models are cared for while capturing the essence of Central Otago’s beauty. The exhibition offers a unique experience, blending fashion with nature in a magical way.

To witness this fusion of fashion and landscape, visit “Eden In Dunedin” at Toitū Early Settlers Museum from April 2-21. Additionally, don’t miss the author talk featuring Derek Henderson, Jane Malthus, and Claire Regnault on April 2.

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For those interested in delving deeper into the Central Otago Couture experience, the book “Central Otago Couture: The Eden Hore Collection” by Jane Malthus and Claire Regnault, with photographs by Derek Henderson, is available for purchase from Te Papa Press.

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