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American Focus > Blog > Economy > Fixing what’s broken will take time
Economy

Fixing what’s broken will take time

Last updated: April 30, 2025 7:57 am
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Fixing what’s broken will take time
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Starbucks (SBUX) CEO Brian Niccol has acknowledged that more time is needed to demonstrate a clear turnaround to investors, but early signs of progress are beginning to emerge. In a recent interview with Yahoo Finance, Niccol emphasized the importance of delivering exceptional experiences for customers and ensuring that employees are equipped to provide these experiences successfully.

“I think the timeline is, when we start delivering great experiences for our customers and set the partners [employees] up for success to deliver those experiences, you will see the business grow accordingly. And that’s what we’re working on,” Niccol stated.

While Niccol did not provide a specific timeline for when the US business would return to growth mode, he expressed confidence that progress would be evident in various metrics beyond just comparable sales and earnings.

Niccol emphasized, “I think you’ll see [progress] manifest itself in a lot of different ways. There’s more than just a comp metric and an earnings metric. I think you’re going to see those metrics start to move in the right direction, and that will then be the leading indicators to say, look, a lot of good things are on the way for the Starbucks business.”

Despite these optimistic sentiments, Starbucks’ latest quarterly results painted a sobering picture of the challenges ahead. Operating profit margins saw a significant decline across all business segments, with the North America business experiencing a 640-basis-point drop. This decline was attributed to Starbucks’ increased marketing investments and efforts to improve customer wait times.

Furthermore, same-store sales in North America decreased for the third consecutive quarter, partially due to consumer caution amid the ongoing trade war initiated by the Trump administration. In response to these challenges, the company announced that it is reviewing its store base, indicating potential future store closures as part of its strategy to enhance operations and margins.

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Following the release of these results, Starbucks’ shares fell by 10% in the Wednesday trading session. Analysts such as Danilo Gargiulo from Bernstein noted that the company’s transformation process would take time, resulting in compressed margins and sales. However, Gargiulo suggested that this reality was beginning to resonate with investors, potentially offering an opportune entry point for those seeking to invest in a more de-risked stock.

Key highlights from Starbucks’ quarterly results include:

– Net sales increased by 2% year over year to $8.8 billion, slightly below estimates of $8.83 billion.
– Comparable sales decreased by 1%, missing estimates of -0.59%.
– North America comparable sales declined by 1%, compared to estimates of -0.44%.
– International comparable sales rose by 2%, surpassing estimates of -0.33%.
– China comparable sales remained unchanged, in line with estimates of -2.27%.
– Adjusted operating margin decreased by 460 basis points year over year to 8.2%, falling short of estimates of 9.49%.
– Adjusted EPS declined by 40% year over year to $0.41, below estimates of $0.49.

In conclusion, Starbucks is facing a challenging road ahead as it navigates through operational improvements and margin pressures. While CEO Brian Niccol remains optimistic about the company’s future prospects, investors should be prepared for a longer-than-expected turnaround process. With a focus on enhancing customer experiences and streamlining operations, Starbucks aims to position itself for sustainable growth in the competitive coffee market.

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