Fortyseven Communications (47), a subsidiary of Keywords Studios, is celebrating its 20th anniversary by launching a new London office along with a global creator relations division. These significant developments mark a new chapter for the gaming and entertainment-focused PR firm.
In its expansion to London, 47 will integrate its UK sister agency, Indigo Pearl, into its operations.
47 assures that clients will continue to receive the personalized, hands-on service that Indigo Pearl is renowned for, with the added benefit of a larger local team and the comprehensive capabilities of 47.
Craig Sinel, 47’s executive vice president and co-founder, has moved to London to head the new office. According to 47, this office will provide North American scale combined with strong expertise in the UK and Europe, catering to the increasing need for integrated cross-Atlantic programs.
The new creator relations program at 47, led by YouTube and Twitch influencer Meghan Camarena (also known as Strawburry17), aims to stay true to 47’s storytelling foundation. It will focus on how creators engage with audiences, emphasizing genuine voices, thoughtful initiatives, and enduring partnerships.
Fortyseven Communications founder and CEO, Sibel Sunar, expressed gratitude for the company’s two-decade journey and the contributions of those involved. “This anniversary heralds a new era for us,” Sunar stated. “Bringing 47 leadership to the UK, welcoming the exceptional Indigo Pearl team, and launching our new creator practice expands our creative capabilities and reach for our clients.”
