Funko Pop figures have become a staple in the entertainment industry, with various brands securing deals to create these collectible toys for their fans. From popular franchises like Star Wars to niche interests like “KPop Demon Hunters,” Funko has a wide range of licenses to appeal to different audiences. However, the question remains whether consumers have the means to purchase all the Funko figures they desire.
As the New York Toy Fair kicks off, Funko’s new CEO Josh Simon is gearing up to discuss his strategy for the company. With over 900 active licenses and more than 1 billion Funko Pop figurines sold since its inception nearly 30 years ago, Simon is confident in Funko’s ability to navigate the challenges of an uncertain economy.
During the Toy Fair, Simon will be unveiling Funko’s 2026 lineup, which includes new Pop figures for upcoming titles such as “The Mandalorian and Grogu,” “One Piece” Season 2, “Toy Story 5,” and more. Despite concerns about consumer spending, Simon believes that the collectibles category is on the rise, with a growing number of adults buying toys for themselves.
Simon points to the trend of “kidults,” adults who are purchasing toys for themselves, as a key factor in the success of collectibles like Funko Pop figures. He notes that the physical nature of these toys provides a tangible connection in a digital world dominated by social media and online content consumption. As people seek to capture and hold onto meaningful moments, physical collectibles like Funko figures hold a special appeal.
In a world where digital experiences are fleeting, owning a physical representation of a beloved character or franchise becomes increasingly valuable. Simon believes that the trend of physical ownership and the desire to capture moments in a tangible form will only continue to grow.
Overall, Funko’s CEO is optimistic about the future of the company and the collectibles industry as a whole. With a diverse range of licenses and a dedicated fan base, Funko Pop figures are likely to remain a popular choice for collectors of all ages.
To listen to the full podcast featuring Josh Simon, visit Variety’s “Strictly Business” podcast. Stay tuned for more updates on Funko’s latest releases and innovations in the world of collectible toys.
