Google Gemini has recently launched its new ‘Personal Intelligence’ feature, which aims to provide personalized and context-aware responses to users by integrating data from various Google services such as Gmail and Photos. This update, as reported by Tech Advisor, gives Gemini a competitive edge over ChatGPT by offering customized assistance based on individual preferences rather than generic search results.
The new feature is currently in its experimental phase and is initially available in the US for Google AI Pro subscribers at a monthly fee of $19.99. However, Google plans to expand the availability of the feature globally and introduce a free tier option in the near future.
As a user who frequently relies on AI assistants, I have found Gemini to be the most useful one, especially since I am a Pixel 10 user. However, there have been instances where the experience with Gemini fell short for certain tasks and queries. With the introduction of the Personal Intelligence update, Google is introducing a significant shift in AI technology, focusing on providing contextually relevant information to users.
The key aspect of this upgrade is the emphasis on context, which sets it apart from traditional AI systems that often provide generic search results. By incorporating personal data and preferences, Gemini aims to offer tailored assistance that is specific to each individual user. This personalized approach not only enhances the user experience but also distinguishes Gemini from its competitors.
While ChatGPT also offers a similar feature by linking with Gmail, the level of personalization provided by Gemini sets it apart. With Gemini’s ability to “connect the dots” and understand user preferences, the AI assistant can now offer recommendations and suggestions that align with individual interests and needs.
For example, when seeking recommendations for activities in San Francisco, Gemini can provide personalized suggestions based on the user’s interests, such as suggesting a 49ers game and local craft beer bars near the user’s location. This level of customization enhances the overall user experience and makes interactions with the AI assistant more meaningful and relevant.
Despite the exciting prospects of the Personal Intelligence feature, there are some limitations and considerations to keep in mind. The rollout of the feature is currently limited to the US, with plans for expansion to other markets in the future. Additionally, users will need a Google AI Pro or AI Ultra subscription to access the feature initially, with plans to introduce it to the free tier eventually.
Overall, the introduction of Personal Intelligence marks a significant advancement in AI technology, offering users a more personalized and tailored experience with Gemini. As Google continues to innovate and enhance its AI capabilities, users can expect a more intuitive and efficient interaction with AI assistants like Gemini across various platforms and devices.

