Demna, the creative mind behind Gucci, believes that fashion is all about creating FOMO (fear of missing out). He sees fashion as a way to spark desire and generate excitement, even when the items are not necessary. In his eyes, fashion is about creating an emotional response rather than a rational one.
As Demna prepares for Gucci’s upcoming runway show, he is delving deep into the creative process. He is experimenting with new ideas and approaches, letting his emotions guide him rather than overthinking every detail. This sense of liberation is evident in his latest collection, which explores a wide range of influences and styles.
The collection is a reflection of Demna’s personal aesthetic and preferences. From the sleek Lunetta Phone+ bag to the bold V-neck t-shirts, each piece is a manifestation of his own desires and tastes. He is unapologetically selfish in his design process, creating pieces that he would want to wear himself.
One of the key changes in Demna’s approach at Gucci is his focus on silhouette and fit. He is moving towards a more body-conscious aesthetic, catering to a wider range of body types. This shift reflects his own evolving relationship with his body and the importance of embracing diversity in fashion.
In addition to rethinking sizing and fit, Demna is also exploring the concept of weight in garments. He is drawn to lightness and fluidity, challenging the notion that luxury fashion must be heavy and rigid. This new perspective is evident in pieces like a feathered coat and a minimalist tracksuit, both of which prioritize comfort and movement.
Overall, Demna’s latest collection for Gucci is a testament to his unique vision and creative approach. By embracing his emotions and personal preferences, he is pushing the boundaries of traditional fashion and redefining what it means to be edgy. Fashion, in his eyes, is all about creating desire and excitement, and his designs certainly achieve that goal.
