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American Focus > Blog > Tech and Science > Handwave lends a hand to retailers with its European alternative to Amazon’s palm payments
Tech and Science

Handwave lends a hand to retailers with its European alternative to Amazon’s palm payments

Last updated: August 1, 2025 2:20 am
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Handwave lends a hand to retailers with its European alternative to Amazon’s palm payments
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Palm Recognition Technology: The Future of Contactless Payments

Imagine being able to pay for your purchases with just a wave of your hand. What once seemed like science fiction is now a reality with the contactless palm recognition service Amazon One. According to the company, this technology has been used over 8 million times, primarily in Amazon and Whole Foods Market stores in the U.S. While Amazon has taken the lead in deploying this innovative payment method, fintech startups like Handwave from Latvia are also entering the field.

Handwave aims to provide third-party retailers with a similar but independent solution for faster checkout, leveraging the popularity of biometric payments in the West. While China has already embraced biometric palm payments, with services like Tencent’s Weixin Palm Pay gaining traction, Handwave is focusing specifically on the retail sector.

Like Apple’s Face ID, palm scanning technology analyzes palm vein patterns and verifies the user’s physical presence during the transaction. This secure method not only facilitates contactless payments but also extends to identity verification in various scenarios, including secure building access.

Handwave, founded by CEO Janis Stirna and Sandis Osmanis-Usmanis, former employees of global payment provider Worldline, has developed its own hardware and software for palm scanning devices. Merchants using Handwave’s technology would pay a transaction fee comparable to or lower than standard payments, with the promise of faster and more convenient checkouts for customers.

While Handwave has partnered with a few major financial institutions in Europe, a recent agreement with Visa could accelerate the deployment of its solution globally. The startup’s strategic approach includes starting in the European Union to demonstrate compliance before expanding to other markets, including the U.S.

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With a focus on affordability and technological innovation, Handwave has secured a $4.2 million seed funding round led by Practica Capital and other venture capital firms. The Baltic startup ecosystem, known for its fintech expertise and scientific talent, has provided a conducive environment for Handwave’s growth.

As Handwave prepares for market pilots and regulatory certifications, the team remains confident in their vision of building the next big global payment platform. While the future of biometric palm payments is still unfolding, Handwave is poised to lead the way in revolutionizing the retail payment experience.

TAGGED:alternativeAmazonsEuropeanHandHandwavelendsPalmpaymentsretailers
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